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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
Axway Neutral/Positive Neutral
BEA Systems Positive Positive
EMC Positive Neutral/Positive
GXS Positive Positive
IBM Positive Positive
Inovis Positive Positive
IONA Positive Positive
Microsoft Neutral/Positive Neutral/Positive
Oracle Positive Positive
Progress Software Positive Positive
Red Hat Positive Positive
SAP Neutral/Positive Neutral/Positive
SEEBURGER AG Positive Neutral/Positive
Software AG Positive Positive
Sterling Commerce Neutral/Positive Neutral/Positive
Sun Microsystems Neutral/Positive Neutral/Positive
TIBCO Neutral/Positive Neutral/Positive
Vignette Neutral/Positive Neutral/Positive
Vitria Negative Neutral
Company Advisor Report Excerpt
(See list of available reports)
Company
Report Updated
GXS 11/10/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• In releasing GXS Product Information Manager (PIM) version 8.3, GXS has added a number of new capabilities that will help the company expand its customer base with retailers, suppliers, and manufacturers looking to quickly enter new markets, while cutting down on product data errors.
Excerpt from Company Weaknesses
• Despite posting significant customer growth rates outside of the U.S., GXS and its rivals still face flattened EDI revenues, which will continue to color the financial picture for GXS and its competitors, long term.
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Axway
Axway has strengthened its U.S. presence with a plan to merge with managed file transfer specialist Tumbleweed Communications, adding email security and identity validation capabilities to its service-oriented Synchrony Framework. (11/11/2008)

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BEA Systems
Despite the looming Oracle acquisition this summer, BEA continues to execute on several initiatives, reaching milestones with the AquaLogic Suite, building on its Java virtualization capabilities and deepening its Web 2.0 line of solutions. (4/29/2008)

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EMC
EMC has taken its first steps into the SaaS market and acquired online backup, personal data management and document output technologies, but the firm is just beginning to tackle Web 2.0 technologies and leverage its established SOA capabilities. (8/22/2008)

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GXS
GXS continues to build GXS Trading Grid as a global SaaS platform for supply chain management and visibility, improving its BPM/MDM capabilities and introducing a managed file transfer solution. (11/10/2008)

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IBM
IBM continues to capitalize upon its formidable product catalogue and services horsepower to reach new customers through vertical market solutions, new BPM and event processing solutions, and a host of new Web 2.0 offerings. (8/26/2008)

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Inovis
Inovis continues to bolster its hosted B2B infrastructure and on-premise capabilities with new packaged application adapters, order monitoring and ship notification tools and data governance, quality and protection services. (9/10/2008)

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IONA
IONA continues to leverage its distributed architecture, building out its FUSE family and creating integration points with the Artix portfolio, but the company faces uncertainty in the face of an impending acquisition by Progress Software. (7/10/2008)

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Microsoft
Microsoft is actively seeking a more partner-friendly business model for its .NET Framework-based BizTalk Server platform, while moving its hosted SOA and application services forward, all of which will increase its dominance in the SMB segment. (8/6/2008)  

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Oracle
Oracle has significantly strengthened its position within the SOA market with the pending acquisition of BEA; the firm also continues to move aggressively into pre-built, vertical solutions while acquiring event-driven SOA and BPO solutions. (3/2/2008)

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Progress Software
Progress has entered the open source fray with its move to acquire IONA Technologies and it has updated its core ESB and messaging portfolio, both strengthening its position as an independent, standards-based heterogeneous SOA provider. (9/4/2008)

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Red Hat
Red Hat continues to build out its JBoss middleware offerings, adding a complete SOA suite and tooling solution, acquiring a professional services organization and initiating SOA governance open source projects. (8/6/2008)

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SAP
SAP continues to grow NetWeaver as a capable middleware solution, building on internal development and its acquisition of YASU with upcoming BPM and BRM tools, adding SOA-centric professional services and shortening its product release cycle. (9/17/2008)

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SEEBURGER AG
SEEBURGER continues to build on its solid B2B integration portfolio, enhancing its value to SAP customers via a new suite of EDI adapters and confirming the firm's focus on empowering ERP implementations. (11/10/2008)

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Software AG
Software AG continues to build on its webMethods acquisition, boasting significant licensing revenues and establishing a number of beneficial partnerships to tackle vertical markets, couple security, and policy enforcement and field BI-based BPM. (9/18/2008)

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Sterling Commerce
Sterling Commerce has demonstrated a clear sense of direction for its hosted and on-premise solutions with new regional offerings for Japan, Australia and China as well as a new managed file transfer offering and banking industry solution. (9/9/2008)

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Sun Microsystems
Sun continues to refine its Java platform with a substantial NetBeans update and new Java support model better suited to long-term ISV efforts, but the company must face aggressive competition from open source ESB vendors. (5/16/2008)

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TIBCO
Showing double-digit licensing and services revenue growth, TIBCO continues to build out its strategic SOA platform, ActiveMatrix, with enhancements spanning integration, composite application development and governance. (6/9/2008)

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Vignette
Vignette continues to enhance its Web Experience platform, adding a consumer-oriented digital publishing solution and new service designed to speed Web site development. (11/17/2008)

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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year
  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.
► Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
► Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
► Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
► Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
► Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.
► Mature: In business long enough to have legacy product/ service base, and stable customer base.
► Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
► Emerging: Delivering actual product but still a relatively small player in the market.
► Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.
► Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
► Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
► Neutral: Holding steady, no real gain or decline in market movement.
► Negative: Beginning to lose market share and market leadership (perceived or actual).
► Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.
► Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
► Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
► Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
► Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
► Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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All Markets
Telecom Infrastructure
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Wireless Services - U.S.
Mobile Devices
Digital Home - U.S.
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Wireless Services - Europe

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