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Data Management
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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
Actuate Positive Positive
Harte-Hanks Trillium Software Positive Positive
IBM Positive Positive
Informatica Positive Positive
Information Builders Neutral/Positive Neutral/Positive
Microsoft Positive Positive
MicroStrategy Neutral Neutral
Oracle Positive Positive
Pitney Bowes Group 1 Neutral/Positive Neutral
Progress Software Positive Positive
SAP Positive Positive
SAS Institute Positive Positive
SPSS Positive Positive
Sybase Positive Neutral/Positive
Teradata Positive Positive
TIBCO Positive Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
SAP 9/25/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• With its acquisition of Business Objects in January 2008, SAP is now the market leader in the BI tools market. Its market share exceeds 20% in performance management; governance, risk, and compliance; and query, reporting, and analysis.
Excerpt from Company Weaknesses
• SAP and Business Objects have overlaps in several product segments. For example, SAP’s NetWeaver product family competes with several of Business Objects’ BI offerings. In addition, both vendors acquired competing financial CPM application vendors (SAP bought OutlookSoft; Business Objects acquired Cartesis).
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Actuate
Enterprise reporting specialist Actuate continues to diversify its product portfolio and actively support the Eclipse BIRT initiative, and it has now entered the on-demand, software-as-a-service market. (5/12/2008)

  
 Price: $495

Harte-Hanks Trillium Software
Trillium Software continues to further integrate its technology and leverage its partnerships as it remains almost exclusively focused on data quality products and services. (4/28/2008)

  
 Price: $495

IBM
With revenues approaching $100 billion, IBM remains the industry giant. Though its capabilities encompass data integration, database, business intelligence, hardware, and professional services it also has a very large cadre of partners. (8/7/2008)

  
 Price: $495

Informatica
Informatica continues to show impressive growth in the data integration and quality markets. It is pursuing an on-demand delivery channel and aggressively targeting third parties to OEM its technology. (5/12/2008)

  
 Price: $495

Information Builders
Although still an industry force that is committed to enhancing and evolving its pioneering products, Information Builders continues to face competition from other established vendors and partners that have acquired competitive technology. (6/26/2008)

  
 Price: $495

Microsoft
Microsoft has been active on many fronts as it prepares to release SQL Server 2008 this quarter. However, its leader and founder has retired and it faces challenges from open source vendors and the movement towards cloud computing. (7/22/2008)

  
 Price: $495

MicroStrategy
ROLAP pioneer MicroStrategy remains an independent BI pure play with a very loyal installed base. It continues to leverage its OEM channel and is committed to sticking to its core BI competencies and divesting itself of unrelated business units. (7/2/2008)

  
 Price: $495

Oracle
Oracle remains the relational database king as it continues its aggressive acquisition strategy while digesting and integrating the technology it had previously acquired and extending its push into the SMB market. (5/14/2008)

  
 Price: $495

Pitney Bowes Group 1
Although Pitney Bowes has placed Group 1 and MapInfo under the Pitney Bowes Software business unit it created in September 2007, it has done little to integrate the two companies’ technologies and they continue to operate relatively independently. (6/13/2008)

  
 Price: $495

Progress Software
Progress Software is an established and profitable vendor with strong positions in the data integration, natural language query processing, SOA, and special-purpose database markets. However, it needs to market its strengths more aggressively. (7/30/2008)

  
 Price: $495

SAP
SAP’s acquisition of Business Objects establishes the software company as the leading vendor in both enterprise applications and business intelligence, allowing it to compete more effectively against Oracle, Microsoft, and IBM. (9/25/2008)

  
 Price: $495

SAS Institute
SAS, a recognized leader in advanced analytics, continues to enhance and diversify its BI and CPM product portfolio, while retaining its independence as several other major BI specialists have been, or are about to be, acquired. (11/17/2008)

  
 Price: $495

SPSS
SPSS continues to enhance its technology and retains a leadership position in predictive analytics. It has entered into partnerships with several vendors seeking to integrate data mining technology into their BI platforms. (6/2/2008)

  
 Price: $495

Sybase
Sybase, though offering a wide range of DM products, continues to lose ground to other established database vendors. However, with the recent launch of its Analytic Appliances, it appears to now be taking the DW appliance market seriously. (6/9/2008)

  
 Price: $495

Teradata
No longer a division of NCR, Teradata has strengthened its DW solution portfolio while introducing a new data warehouse appliance. However, it continues to face considerable competitive pressure from other database and appliance vendors. (5/29/2008)

  
 Price: $495

TIBCO
TIBCO remains a strong middleware vendor with both message- oriented and ETL capabilities. It continues to augment its MDM capabilities while its year-old acquisition of Spotfire provides it with some of the BI technology it formerly lacked. (5/30/2008)

  
 Price: $495


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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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