Autonomy/ZANTAZ
Autonomy/ZANTAZ is one of the leaders in the e-mail archiving market with a services offering as well as standalone software and legal discovery offerings. (10/2/2008)

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Citrix Systems
Citrix is doing well transitioning its strengths in application delivery to the desktop to x86 server virtualization and management via its Xen acquisition last year. (9/24/2008)

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EMC
EMC Corporation is one of the biggest players in the data center market, with products and services in nearly every aspect of handling information both from a pure storage perspective and from an overall information management perspective. (10/8/2008)

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Hewlett-Packard
Hewlett-Packard is a data center powerhouse, with top of the line server, storage and management products to serve the needs of the modern data center from green to management. (9/24/2008)

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IBM
With its history and plethora of hardware and software, IBM is one of the leaders in large data centers with the ability to provide nearly everything for customers making it an extremely strong competitor. (9/24/2008)

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Microsoft
Microsoft plays an extremely influential role in the data center and in the minds of customers, resulting in effects on every data center player when Microsoft makes a decision, even on rivals that are not in direct competition with Microsoft. (9/24/2008)

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Sun Microsystems
Sun Microsystems is one of the Tier 1 players in the overall data center market with complete offerings in most data center areas including hardware, software and services, but suffers from a reputation of being expensive and complex. (9/24/2008)

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Virtual Iron
Virtual Iron is concentrating its efforts in the small and medium enterprise data center, using its superior management capabilities and attractive pricing to take customers away from larger rivals such as VMware. (10/7/2008)

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VMware
VMware is the market leader for server virtualization software, but is facing challenges from new rivals such as Citrix and Microsoft that will not only increase competition for customers, but squeeze margins. (10/7/2008)

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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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