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Enterprise Communications
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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
3Com Neutral Neutral/Positive
Aastra Neutral/Positive Neutral/Positive
Alcatel-Lucent Neutral/Positive Positive
Avaya Positive Positive
Cisco Positive Neutral/Positive
Dimension Data Positive Positive
Ericsson Neutral Neutral
IBM Positive Positive
Microsoft Neutral/Positive Positive
Mitel Neutral/Positive Neutral/Positive
NEC Philips Unified Solutions Neutral/Positive Neutral
NEC Unified Solutions Neutral/Positive Neutral
NextiraOne Positive Positive
Nortel Neutral/Positive Neutral/Positive
ShoreTel Neutral/Positive Neutral/Positive
Siemens Enterprise Communications Neutral Positive
Telindus Neutral/Positive Neutral
Verizon Business Neutral/Positive Neutral/Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Mitel 11/14/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Mitel has successfully carved out a market niche in the U.S. and the UK with under-200 seat organizations, which remains one of the largest enterprise telephony market segments globally.
Excerpt from Company Weaknesses
• The process of combining Mitel and Inter-Tel has moved rapidly from an organizational standpoint. However, integrating what are today two separate portfolios into a single cohesive catalog will be a long-term process.
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3Com
3Com boasts a communications portfolio that is increasingly compelling. But with plans to transition to a privately-held firm now canceled, the company needs to formulate a compelling plan for corporate growth and a return to profitability. (8/12/2008)

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Aastra
Aastra, bolstered by assets from Ericsson’s enterprise business, and already with a diverse communications solutions portfolio, has much work ahead to integrate newly acquired technology with its other products. (7/11/2008)

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Alcatel-Lucent
Alcatel-Lucent’s extensive communications catalog is backed by well-rounded marketing and services strategies. The attributes, combined with the company’s global capability, are resources sought by enterprises and partners. (10/7/2008)

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Avaya
Avaya is in a period of transition as privatization follows extensive changes to its leadership, sales strategy, corporate organization and product line. Avaya needs to focus on delivering tangible benefits to customers as competitors spread FUD. (10/31/2008)

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Cisco
Cisco, a disruptive and driving force in IP telephony, has expanded its focus to other areas, such as unified communications and advanced video solutions. This expansion has also created great opportunities for highly competitive rival solutions. (9/15/2008)

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Dimension Data
(5/12/2008)

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IBM
IBM, with its massive customer base and personnel resources, as well as its strong and varied technology portfolio, remains an important player in enterprise communications globally. Its foremost competitor, however, commands more mind share. (9/10/2008)

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Microsoft
Microsoft has a multipronged approach to the unified communications market, with solutions tailored to various business communications needs. But it remains to be seen if customers will adopt OCS as the PBX replacement Microsoft wants it to be. (9/11/2008)

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Mitel
Mitel has made admirable progress integrating Inter-Tel’s business models and product line into its expanded portfolio. The company will need to step up its development and services programs if it still intends to win more large accounts. (11/14/2008)

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NEC Philips Unified Solutions
As NEC Philips moves to better compete in Europe’s ICT markets and work more closely with NEC Unified Solutions in North America to improve its global capabilities, it is challenged to organize its related efforts into a cohesive whole. (7/16/2008)

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NEC Unified Solutions
NEC has advanced its portfolio with yet another line of PBX platforms. These latest systems however, aim to resolve interoperability issues lingering within its previous lineup - an important step as the company moves toward a software model. (8/14/2008)

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NextiraOne
The separation of NextiraOne’s European and North American operations diminished its global presence; however, the company’s strategy, position and capability in the European enterprise communications market remain strong. (5/12/2008)

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Nortel
While Nortel’s alliance with Microsoft continues to garner the majority of press in the enterprise communications markets, Nortel is making inroads elsewhere through alliances with IBM, Dell, and others. (7/14/2008)

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ShoreTel
ShoreTel is on the move on the applications front, with partnerships shoring up its capabilities in areas such as UC and FMC. Still, its distributed solutions architecture will remain its key differentiator in the enterprise communications space. (8/7/2008)

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Siemens Entprise Communications
The Gores Group’s majority stake in Siemens Enterprise is clearly good news for the company and its customers. But the benefits of a broadened portfolio and financial stability are tempered by the possibility of a very complicated integration. (10/7/2008)

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Telindus
Telindus, backed by Belgacom, maintains a strong regional position within Europe as an ICT provider; however, it faces a challenge in competing against globally capable rivals for more widely dispersed multinational enterprise accounts. (5/12/2008)

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Verizon Business
Verizon Business is an important channel to enterprise markets for many voice systems suppliers. Beyond the breadth of its footprint and depth of its portfolio, Verizon must still differentiate itself from rival carrier channels to CPE markets. (5/12/2008)

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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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All Markets
Telecom Infrastructure
Broadband Infrastructure
Carrier Infrastructure
Digital Media Infrastructure
IP Services Infrastructure
Optical Infrastructure
Telecom Infrastructure Services
Wireless Infrastructure
Enterprise Technology and Software
Data Center
Enterprise Communications
Enterprise Network Systems
Enterprise Security
Contact Center Solutions
Application Infrastructure
Business Telecom Services
Business Network Services - U.S.
Internet/Managed Services - U.S.
Business Telecom Services - Europe
Wholesale Telecom Services
Telecom Services - Asia
Enterprise Mobility - U.S.
Enterprise Mobility - Europe
Consumer Telecom Services
U.S. Wireless Research Portal
Wireless Services - U.S.
Mobile Devices
Digital Home - U.S.
Consumer Broadband Services - Europe
Wireless Services - Europe

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