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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
ADTRAN Neutral/Positive Neutral/Positive
Alcatel-Lucent Positive Positive
Calix Positive Positive
Cisco Positive Positive
ECI Telecom Positive Positive
Ericsson Positive Positive
Huawei Positive Positive
Juniper Networks Neutral/Positive Positive
KEYMILE Positive Positive
Motorola Neutral/Positive Positive
NEC Negative/Neutral Negative/Neutral
Nokia Siemens Networks Neutral/Positive Neutral/Positive
Occam Networks Neutral Neutral/Positive
Tellabs Positive Positive
UTStarcom Neutral/Positive Neutral/Positive
Zhone Neutral/Positive Positive
ZTE Positive Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated

ZTE

11/12/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• ZTE continues to defend its third place position in terms of global DSL port shipments, providing ongoing market validation for its next generation broadband access proposition, anchored by the FSAP 9800 series.
Excerpt from Company Weaknesses
• Within some geographic regions, ZTE lacks the equivalent marketing skills of some of the major top-tier wireline broadband access rivals, which can hamper ZTE’s ability to further penetrate some of the major, incumbent providers beyond its Asia-Pacific backyard.
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ADTRAN
ADTRAN, in H1 2008, continued to garner incremental market share gains, building on the momentum established in 2007. Will H2 2008 see ADTRAN maintain this positive upward trend, as well as continue its expansion in the overseas markets? (10/15/2008)

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Alcatel-Lucent
Alcatel-Lucent has a strong competitive position in the overall broadband infrastructure realm, including the capacity to manage the integration of major triple play projects and the portfolio, foundation and vision to strengthen its position. (8/13/2008)

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Calix
Calix continues to make strides in the broadband access market, commanding a top-two market share position within the North America DSL access sector with more than 450 customers and asserting leadership in the BLC and GPON categories. (8/15/2008)

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Cisco
Cisco possesses the product portfolio breadth and channels in key broadband infrastructure areas such as triple play and broadband mobility to sustain its market penetration efforts. Broadband access rivals need to take heed of its every move. (10/15/2008)

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ECI Telecom
ECI Telecom continues to push forward in the global fixed access market, looking to leverage its presence in the ATM DSLAM market into corollary success in the IP DSLAM/MSAP and FTTP/GPON sectors on the strength of its robust Hi- FOCuS 5 portfolio. (9/4/2008)

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Ericsson
Ericsson is successfully leveraging its Redback assets to address critical growth markets such as IP service edge and Carrier Ethernet, but Ericsson could still bolster its IP DSLAM and GPON momentum in the global access market. (10/15/2008)

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Huawei
Huawei has solidified its strong second-place position in the global wireline access market, as well as its market leadership in the IP DSLAM and MSAP sectors. Still, the key question remains: how long can Huawei sustain its low-margin revenues? (7/22/2008)

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Juniper Networks
Juniper continues to advance its IP and edge routing portfolio of solutions, providing scalable platforms to address service provider multi-play solutions, but faces sustained, effective competition from Cisco, Alcatel- Lucent, and Ericsson. (9/29/2008)

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KEYMILE
KEYMILE is competitive in ETSI access markets with its technology-agnostic UMUX platform and its IP/Ethernet-based MileGate system, but it continues to face intense competition from larger European and Asian vendors. (7/21/2008)

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Motorola
Motorola’s presence in the fixed access market is due almost entirely to revenues from the cable modem and headend sectors, and the telco access side, its secondary-supplier PON OLT contract with Verizon is effectively Motorola’s lone bright spot. (10/14/2008)

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Nokia Siemens Networks
Nokia Siemens, although it has decided to exit the GPON sector, remains a strong contender in the global fixed access market with its acute focus on the IP DSLAM sector. In fact, this move may ensure NSN’s longer-term survival and profitability. (8/20/2008)

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Occam Networks
As of Q2 2008, Occam reached the 300 customer benchmark, and is on track to generate record revenues during 2008. Occam has also expanded its geographic reach and product set (to include GPON), but can Occam get back on solid financial ground? (8/18/2008)

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Tellabs
Tellabs is still #1 in the North American PON market thanks to Verizon’s FiOS build-out, but Tellabs’ termination of the 8865 OLT platform and corollary withdrawal from Verizon’s GPON roadmap limits Tellabs’ prospects in the evolving PON market. (7/21/2008)

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UTStarcom
UTStarcom exhibited signs of regained IP DSLAM market momentum in 2007, outgrowing the market in terms of revenue, but despite new management and governance oversight, the company faces formidable competitors on the global broadband access scene. (10/2/2008)

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Zhone
Zhone continues to generate steady revenues and market traction in the Americas on the strength of its MALC next-generation access solution set, but Zhone’s continuing quarterly losses and USD 1 billion in equity debt are an increasing liability. (10/15/2008)

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ZTE
ZTE registered impressive overall annual revenue growth during H1 2008 and continues to make impressive gains within the overall broadband infrastructure realm, evidenced by a steady, top three position in terms of global DSL port shipments. (11/12/2008)

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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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