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Optical Infrastructure
Telecom Infrastructure
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Optical Infrastructure
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Companies Competing in the Market
(Guide to Company Ratings)
Company Current Perspective Vision
ADVA Optical Networking Neutral Positive
Alcatel-Lucent Very Positive Positive
Ciena Positive Neutral/Positive
Cisco Neutral/Positive Neutral
ECI Telecom Neutral/Positive Positive
Ericsson Neutral/Positive Neutral/Positive
Fujitsu Positive Positive
Huawei Positive Neutral
Infinera Positive Positive
NEC Neutral Negative/Neutral
Nokia Siemens Networks Neutral/Positive Neutral/Positive
Nortel Neutral/Positive Neutral/Positive
Siemens Communications Neutral/Positive Positive
Tellabs Neutral Neutral/Positive
Transmode Positive Neutral/Positive
ZTE Neutral Negative/Neutral
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Nokia Siemens Networks 11/20/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• By enhancing the hiT 7300 to support metro applications, NSN builds upon the product’s positive momentum and expands the product’s addressable market.
Excerpt from Company Weaknesses
• Despite reassurances that NSN will achieve the anticipated cost synergies by the end of 2008, the company is still overcoming operational inefficiencies as it attempts to get its joint venture firing on all cylinders.
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ADVA Optical Networking
ADVA continues to announce customer wins, and engage in partnerships aimed at strengthening its WDM product offerings. But a year of declining sales drained the company of key reserves needed to weather today’s financial storm. (11/17/2008)

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Alcatel-Lucent
As Alcatel-Lucent’s struggles wear on, its optical division remains a star, posting strong revenue growth in both terrestrial and submarine networking. Additionally, expected product portfolio enhancements should only bolster its optical prowess. (8/11/2008)

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Ciena
Ciena’s launch of an Ethernet service switch further filled out the vendor’s packet offering to tap opportunities such as mobile backhaul and IP-based triple play. The trick for Ciena will be to keep Ethernet wins like the recent XO deal flowing. (10/16/2008)

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Cisco
Cisco’s systematic updates to the ONS 15454 platform have made it one of the most capable metro WDM products on the market. The problem for the data networking giant is that talk of Cisco and optical frequently begin and end with that platform. (10/16/2008)

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ECI Telecom
While ECI has announced several wins for its XDM platform with a 10-degree WSS ROADM, thus arguing against the assertion that this functionality is too expensive, ECI needs some high-profile wins to validate ROADM market leadership. (9/18/2008)

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Ericsson
With most fixed line acquisitions now integrated into its portfolio, Ericsson would argue it is in “fighting shape.” But, the fact that Ericsson has been quiet on packet optical and 100G indicates that some key optical R&D work remains. (11/20/2008)

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Fujitsu
While Fujitsu has made headlines recently with its packet optical platform, and news that it might sell more optical transport gear in Europe, systematic enhancements to its bread and butter platforms are what keep the vendor on solid ground. (11/17/2008)

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Huawei
Huawei’s increasing involvement in standardization efforts should bolster its reputation as world-class optical vendor. However, whether Huawei’s effort will result in a coveted win in the North American carrier market remains to be seen. (8/11/2008)

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Infinera
With the release of new features and recent customer announcements, Infinera is demonstrating its market prowess. However, the current implementation restricts the DTN’s utility for operators that want to use 40G to relieve fiber constraints. (9/18/2008)

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NEC
While NEC has stepped up its optical marketing activities with ads, conference submissions, and journal articles, the lack of North America deployments of its newer optical platforms raises questions about the effectiveness of this new campaign. (10/16/2008)

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Nokia Siemens Networks
The enhancement of the hiT 7300 platform represents NSN’s first major optical marketing push since the company was formed. While promising in concept, it remains to be seen whether this new functionality will result in additional sales for NSN. (11/20/2008)

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Nortel
Nortel has become aggressive on 40G/100G by via its Adaptive Optical Engine solution. While putting the framework in place is important, now Nortel must demonstrate that it can turn 40G/100G “ready” systems into 40G/100G wavelength sales. (8/11/2008)

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Tellabs
With increasing international revenue and two new unnamed customers for the 7100 OTS, Tellabs is showing positive momentum worldwide. However, Tellabs’ overall revenue fell in Q2 2008, indicating that the vendor is still struggling financially. (9/15/2008)

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Transmode
Illustrating that efforts to expand beyond Europe are paying off, Transmode recently announced several wins in N. America and Asia-Pac. However, as a small, privately owned firm, Transmode faces stiff competition from the larger optical players. (9/15/2008)

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ZTE
An enigma in the optical market, ZTE dedicates almost no effort toward casting itself as an optical vendor. Yet the vendor seeks to become the world’s number three optical supplier by 2011, a task that will require heroic R&D and marcom efforts. (8/11/2008)

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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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