AT&T - Asia-Pacific
AT&T is maintaining its market position by strengthening its network infrastructure in Asia-Pacific and introducing new services. However, rivals are rapidly catching up and are outshining AT&T in promoting their capabilities and services. (11/19/2008)
BT Global Services - Asia-Pacific
BT Global Services offers a wide range of network/IT services in Asia and it has grown its professional services capabilities through the acquisition of Frontline. The ability to integrate acquired companies will be critical to BT’s success. (10/20/2008)
Cable & Wireless - Asia-Pacific
Cable & Wireless is regaining its momentum in APAC and has made several enhancements to its network and services. However, it needs to step up its marketing efforts and enrich its service portfolio to pose a greater threat to competitors. (8/19/2008)
Orange Business Services - Asia-Pacific
Orange Business Services offers extensive coverage in Asia and a broad range of solutions including IT consulting, managed security and mobility. However, it needs to promote more strongly its outsourcing and integration capabilities in Asia. (3/7/2008)
Singtel - Asia-Pacific
SingTel has a strong network in APAC and it aims to consolidate its position by offering integrated IT and network services. SingTel needs to promote its IT capabilities and add more services including enterprise mobility services. (11/19/2008)
Tata Communications - Asia-Pacific
Tata Communications needs to step up its marketing effort to promote its new brand name and its growing capabilities. With plans to expand its network and service portfolio, the carrier is poised to become a stronger competitor in Asia. (6/4/2008)
Verizon Business - Asia-Pacific
Verizon Business has gained market momentum in APAC and it continues to enhance its network and service portfolio in the region. However, some rivals still have advantages over Verizon in terms of mobility and IT-related professional services. (11/19/2008)
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- Sections
- -Company Description
- -Current Perspective
- -Company Market/Sales Strategy
- -Company Strength
- -Company Weaknesses
- -Recommended Competitor Action
- -Recommended End User/Customer Actions
Page count: 5-6 pages
- Publication date: See date at end of summary.
Reports are updated three times a year
Description of Sections
- Company Description
- Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
- Current Perspective
- Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
- Company Market/Sales Strategy
- What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
- Company Strengths & Weaknesses
- Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
- Recommended Competitor Actions
- Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
- Recommended End User/Customer Actions
- How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?
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| Current Perspective |
Overall company assessment relative to competitors across all markets in which they compete. |
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Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost) |
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Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future. |
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Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable. |
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Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy). |
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Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months. |
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| Status |
Relative position of the company against its competitors. |
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Mature: In business long enough to have legacy product/ service base, and stable customer base. |
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Established: Stable product and/or service base – and stable customer base – can survive market turmoil. |
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Emerging: Delivering actual product but still a relatively small player in the market. |
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Startup: Pre-product or service. |
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| Momentum |
General direction of the company relative to others in the industry. |
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Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz. |
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Positive: Gaining market share, gaining positive perception among market watchers (investors, customers). |
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Neutral: Holding steady, no real gain or decline in market movement. |
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Negative: Beginning to lose market share and market leadership (perceived or actual). |
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Very Negative: Steep decline in market share or industry leadership (perceived or actual). |
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| Future Vision |
How well the company understands the direction of the market, including customer requirements, business and social changes and innovation. |
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Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets. |
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Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market. |
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Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring. |
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Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s). |
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Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements. |
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