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Digital Home - U.S.
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Digital Home - U.S.
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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
AOL Negative Neutral/Positive
Apple Positive Positive
AT&T Positive Positive
Cablevision Positive Neutral/Positive
Charter Negative/Neutral Negative/Neutral
Comcast Cable Positive Positive
Cox Communications Neutral/Positive Neutral/Positive
DIRECTV Neutral/Positive Neutral/Positive
DISH Network Neutral/Positive Neutral
EarthLink Negative Neutral
Embarq Neutral/Positive Neutral/Positive
Google Neutral/Positive Positive
Microsoft Neutral Neutral/Positive
Netflix Neutral/Positive Positive
Qwest Neutral/Positive Neutral/Positive
Time Warner Cable Neutral/Positive Neutral/Positive
TiVo Negative/Neutral Neutral/Positive
Verizon Positive Positive
Vonage Negative Neutral
Yahoo! Neutral/Positive Neutral/Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Verizon 11/18/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Verizon Telecom’s long-term triple play price starting at $95 to $105 a month beats the most standard cable company offers starting at $99 a month. By pricing its bundles at a long-term competitive rate, Verizon shifts the discussion away from pricing and towards overall value.
Excerpt from Company Weaknesses
• Like the other major incumbent local telephone providers, Verizon Telecom's residential dial tone line count continues to erode. Residential access lines are a foundation business for Verizon Communications. By 2007, the carrier lost 10.6% of its residential access lines on a year-over-year basis and continued the trend by losing another 9.6% through the first three quarters of 2008.
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AOL
The future of AOL will likely be in two separate parts, with Time Warner planning to split AOL’s dial-up business from the Web portal. The separation will not come until 2009, leaving AOL still floundering for the present. (8/19/2008)

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Apple
Apple is a consumer electronics leader by selling devices people love, including the iPod nano and iPhone 3G as well as becoming the number one music retailer via iTunes. Yet questions remain if it can parlay its successes to dominate video. (10/7/2008)

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AT&T
AT&T has expanded U-verse, it continues to grow DSL, but continues to lose primary voice lines. AT&T has increased its focus on consumer mobility, and continues to improve its video and data services. (8/14/2008)

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Cablevision
Cablevision continues to enjoy a modest increase of basic video subs and leads all MSOs in ARPU and service penetration rates. But it faces an increasing threat from FiOS, especially with Verizon’s launch of FiOS TV in New York City. (8/6/2008)

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Charter
Charter has over a million voice subscribers and increased Q2 2008 ARPU to $104.35 showing a 12% year-over-year jump. But, it continues to lose basic video customers and its debt load hampers the company’s ability to modernize the network quickly. (8/8/2008)

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Comcast Cable
Comcast, the nation’s largest MSO continues to show gains in voice and broadband. If it continues on its current path, it will regain its title from AT&T as broadband leader and may overtake Qwest as the third-largest consumer voice provider. (11/17/2008)

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Cox Communications
About 30% of Cox customers buy its triple play and 62% of the company’s customers buy at least two Cox bundled services. With project E.O.N., it‘s upgrading its network with SDV and DOCSIS 3.0 to add more HD channels and faster broadband. (8/7/2008)

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DIRECTV
DIRECTV offers a wide selection of TV programming with over 265 channels and holds the title of most HD channels. But it’s faced with tough competition from cable promotions and it must rely on telco partners to be part of a triple play bundle. (7/16/2008)

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DISH Network
DISH Networks has come upon hard times by losing its triple play bundle partnership with AT&T and showing negative subscriber growth in Q2 2008. Aggressively priced video packages and the option of 114 HD channels will help keep it afloat. (10/30/2008)

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EarthLink
EarthLink initiated restructuring and massive layoffs a year ago; now, it has less than 800 employees. It has stopped focusing on newer services such as muni WiFi to work on preserving dial-up customers and acquiring more DSL and cable users. (11/13/2008)

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Embarq
Embarq will be officially acquired by CenturyTel in Q2 2009, creating a new telco company covering 33 states and 7.89 million access lines. The merger will have minimal impact in keeping cable companies from continuing to steal customers. (11/11/2008)

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Google
Google is trying to go beyond Web search to offer consumers a higher level of entertainment and communications. However, the company is unclear on its long-term strategy, as it risks stretching itself too thin across unfamiliar territory. (5/6/2008)

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Microsoft
Microsoft’s Entertainment and Devices Division was cash positive but the Microsoft online services business lost $1.233 billion in FY 2008, reflecting the company’s decision to invest in a multi-billion-dollar “search” opportunity. (8/12/2008)

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Netflix
Netflix offers its growing customer base of 8.4 million using its mail order DVD rental service free access to some of its movies and TV shows online. Partnerships with Microsoft, LG and Roku are providing a way to stream that content to the TV. (8/26/2008)

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Qwest
Qwest is upgrading broadband in 23 markets but has abandoned its own wireless service, instead adding Verizon Wireless to its bundles. It continues to lose voice lines, and a modest $1 increase in H1 2008 ARPU reflects its decision to avoid IPTV. (10/22/2008)

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Time Warner Cable
TWC’s bundle strategy is working: about 51.5% of Q2 2008 customers subscribed to two or more services and 19.2% of its customer bought a triple play. With digital video, HD and DVR subscriber adds, its H1 2008 ARPU is up 8.1% since 2007. (9/9/2008)

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TiVo
TiVo has created the Swiss Army knife of DVRs with a host of features beyond recording TV with online services from Amazon and YouTube. However, despite this the majority of new DVR users are using cable and satellite TV providers’ DVRs instead. (7/31/2008)

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Verizon
Verizon’s investment in FiOS is paying off; Q3 2008 FiOS TV + FiOS Internet ARPU was over $130. However, it continues to lose primary voice lines, down 9.6% in the first 9 months of 2008. Despite the losses Q3 2008 ARPU grew by an impressive 11%. (11/18/2008)

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Vonage
Vonage achieved 75% annual growth in 2006, but this rate slowed to 16% for FY 2007 and to a paltry 1.26% for Q1 2008. Vonage has lost its lead as the largest VoIP provider to Comcast and Time Warner Cable, which can also offer broadband and video. (7/14/2008)

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Yahoo!
Yahoo! has been under scrutiny with Microsoft failing to buy it. Its mobile initiatives were in overdrive for the first half of 2008 as the company tried to catch up with its peers with recent initiatives like Go 3.0 and oneSearch 2.0. (8/11/2008)

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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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All Markets
Telecom Infrastructure
Broadband Infrastructure
Carrier Infrastructure
Digital Media Infrastructure
IP Services Infrastructure
Optical Infrastructure
Telecom Infrastructure Services
Wireless Infrastructure
Enterprise Technology and Software
Data Center
Enterprise Communications
Enterprise Network Systems
Enterprise Security
Contact Center Solutions
Application Infrastructure
Business Telecom Services
Business Network Services - U.S.
Internet/Managed Services - U.S.
Business Telecom Services - Europe
Wholesale Telecom Services
Telecom Services - Asia
Enterprise Mobility - U.S.
Enterprise Mobility - Europe
Consumer Telecom Services
U.S. Wireless Research Portal
Wireless Services - U.S.
Mobile Devices
Digital Home - U.S.
Consumer Broadband Services - Europe
Wireless Services - Europe

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