BT Global Services
BT Global Services has a solid enterprise mobility value proposition. However, the momentum and profile of key services such as BT Corporate Fusion and MobileXpress has slowed down over the last couple of quarters and needs a marketing injection. (9/29/2008)

Price: $495  | Client Access |

Fiberlink
Fiberlink is progressing in the RAS market with its SaaS strategy, providing value added services with security at the forefront of its value proposition. However, the market is dynamic and the competition fairly tough from global players. (6/30/2008)

Price: $495  | Client Access |

FreeMove
FreeMove’s success rate so far in establishing itself as the leading European provider for MNCs is questionable; the alliance needs to revamp its marketing strategy and introduce new products and services to compete with large MNO rivals. (9/16/2008)

Price: $495  | Client Access |

iPass
iPass is the largest global hotspot aggregator and has strengthened its position via partnerships and security services layered with service bundles. However, there are still financial challenges in transitioning its business model. (6/13/2008)

Price: $495  | Client Access |

KPN Mobile
KPN continues to be challenged in building a unified branding strategy across its subsidiaries and country markets. For pan-European business, success in enterprise mobility rests on the shoulders of KPN’s Sympac to deliver. (10/8/2008)

Price: $495  | Client Access |

Orange Business Services
Orange Business Services is doing well in the enterprise mobility space with several services being threatening to key rivals. However, to sustain its position more initiatives are required including a clearer strategy for mobile applications. (10/22/2008)

Price: $495  | Client Access |

Sympac
Sympac provides a solid value proposition for enterprise mobility under one contract, one contact and one bill for European MNCs, however until now the company has a low- profile brand in the multinational community that needs a marketing push. (5/14/2008)

Price: $495  | Client Access |

T-Mobile International
T-Mobile is moving forward with some market initiatives for the SME and larger enterprise segments. To win high- value deals, T-Mobile needs to play a greater role in refreshing the FreeMove offerings for MNCs to improve its pan-European strategy. (10/31/2008)

Price: $495  | Client Access |

Telefónica Europe
The O2 Group is now Telefónica O2 Europe, thus the business is centred on a European strategy. However, the UK stands out as the region with a solid value proposition, while other areas need more visibility in terms of improved propositions. (7/15/2008)

Price: $495  | Client Access |

TeliaSonera
TeliaSonera is a strong player in mobile managed services. However, recent organisational changes have not dispelled the image of a holding company of affiliate subsidiaries. This challenges the telco’s ability to sustain its Nordic leadership. (6/13/2008)

Price: $495  | Client Access |

Vodafone Global Enterprise
Vodafone Global Enterprise is improving its ability to serve MNCs with mobility solutions. It is still early to see what the company can win against other global players, but the company is very competitive against its mobile rivals. (10/24/2008)

Price: $495  | Client Access |

Vodafone Group
Vodafone is slowly metamorphosing from pure mobile network operator to converged service provider with a highly competitive portfolio of mobile broadband, DSL, voice, VPN, remote access, device management and mobile applications services. (8/13/2008)

Price: $495  | Client Access |

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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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