AT&T
AT&T offers innovative programs and services to businesses of all sizes; its integrated wireless/wireline branding, strong device and service portfolio and its high-speed HSPA rollout continue to boost the carrier’s enterprise mobility profile. (8/22/2008)
Fiberlink
iPass remains the largest hotspot aggregator and has strengthened its position through partnerships and security services layered with innovative service bundles and pricing options. (10/17/2008)
iPass
iPass remains the largest hotspot aggregator and has strengthened its position through partnerships and security services layered with innovative service bundles and pricing options. (10/17/2008)
Microsoft
(1/22/2008)
Research In Motion (RIM)
RIM continues to lead the pack in enterprise devices and mobile email licenses; while facing more competition from Microsoft and its OEM partners, as well as Apple, the BlackBerry vendor continues to innovate and expand its market opportunities. (9/8/2008)
Sprint Nextel
Sprint continues to look towards a WiMAX future; in the meantime, it faces continued churn and customer losses with a focus on customer satisfaction, and leadership in the data services market. (9/15/2008)
T-Mobile USA
T-Mobile provides cost-effective voice and data services for small businesses, with bundled hotspot access; although not really targeting the enterprise, new AWS spectrum and a 3G rollout will gain it some visibility in the business segment. (8/5/2008)
Verizon
Verizon Wireless offers reliable, manageable 3G data services to businesses; the Rev A upgrade will stimulate data usage while its open network and convergence initiatives with its parent organizations are key areas of focus. (9/9/2008)
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- Sections
- -Company Description
- -Current Perspective
- -Company Market/Sales Strategy
- -Company Strength
- -Company Weaknesses
- -Recommended Competitor Action
- -Recommended End User/Customer Actions
Page count: 5-6 pages
- Publication date: See date at end of summary.
Reports are updated three times a year
Description of Sections
- Company Description
- Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
- Current Perspective
- Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
- Company Market/Sales Strategy
- What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
- Company Strengths & Weaknesses
- Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
- Recommended Competitor Actions
- Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
- Recommended End User/Customer Actions
- How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?
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| Current Perspective |
Overall company assessment relative to competitors across all markets in which they compete. |
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Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost) |
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Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future. |
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Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable. |
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Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy). |
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Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months. |
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| Status |
Relative position of the company against its competitors. |
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Mature: In business long enough to have legacy product/ service base, and stable customer base. |
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Established: Stable product and/or service base – and stable customer base – can survive market turmoil. |
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Emerging: Delivering actual product but still a relatively small player in the market. |
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Startup: Pre-product or service. |
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| Momentum |
General direction of the company relative to others in the industry. |
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Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz. |
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Positive: Gaining market share, gaining positive perception among market watchers (investors, customers). |
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Neutral: Holding steady, no real gain or decline in market movement. |
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Negative: Beginning to lose market share and market leadership (perceived or actual). |
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Very Negative: Steep decline in market share or industry leadership (perceived or actual). |
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| Future Vision |
How well the company understands the direction of the market, including customer requirements, business and social changes and innovation. |
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Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets. |
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Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market. |
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Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring. |
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Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s). |
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Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements. |
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