3
3 Group has made mobile broadband its own with a range of data and tariff options and over 1.5 million European customers. Adding to its innovation with ad-funded music videos and portal ads, 3 Group continues to attract new customers. (10/8/2008)
Bouygues Telecom
Bouygues Telecom continues to register success from its Neo tariffs and Universal Mobile services. Plans for an ISP, triple play services and increased wholesale presence mean Bouygues continues its appeal and fosters increased customer loyalty. (11/18/2008)
KPN Mobile
KPN’s ‘Back to Growth’ strategy at home and ‘Challenger’ strategy abroad has placed the operator in good stead to offset an economic downturn. (11/5/2008)
Movistar
Movistar continues its strong performance in Spain and remains the dominant player, but greater competition from pricing pressure and new entrants is forcing the incumbent to continually react to a changing market environment. (8/18/2008)
Orange Group
A refreshed global brand campaign is breathing new life into the France Telecom NeXT strategy. The evolving ‘brand license’ strategy in France is strengthening the incumbent’s lead. (11/17/2008)
Proximus Mobile Belgium
Proximus’ contract growth improves the customer mix and usage is increasing. But MVNO and prepaid activity disappoints and churn and ARPU are in decline. Proximus needs to leverage its new customer focus and multi-play ideas to drive growth. (11/6/2008)
T-Mobile
Aggressive and innovative pricing is a key element of T- Mobile’s recovery strategy in Europe. Mobile Internet innovation will be key throughout the remainder of 2008. (7/17/2008)
TDC Mobile
TDC faces greater regional competition and pricing pressures, fuelling the need for greater innovation and new services. A broader multi-screen content strategy would be a good place to start. (9/9/2008)
Tele2 Mobile
Tele2 continues to refocus on its mobile network presence with further divestments and new Russian licenses. But the strategy of price leadership and simplicity is under scrutiny and costs are increasing due to the success of mobile broadband. (8/6/2008)
Telecom Italia Mobile (TIM)
TIM’s new focus on high-value customers and market segmentation is making for some compelling innovation. Underlining its leadership in VAS remains a key priority ahead. (11/10/2008)
Telefonica Europe/O2
Europe’s progressive ‘integrated provider’ is working to join the service bundle dots in the UK, Germany and Czech Republic. High-value acquisition is still the key to the UK success, with a compelling ‘turnabout strategy’ for Germany. (11/5/2008)
Telenor Mobile
Telenor continues to chase contract customers and relies on market segmentation to drive growth and reduce churn. However the Nordic market remains highly competitive and despite new services, margins and revenues remain under pressure. (8/6/2008)
TeliaSonera Mobile
TeliaSonera remains focused on driving results, recording growth in customers, revenues and usage, but competition across the company’s traditional European footprint remains intense, leaving it to look to elsewhere for longer-term growth. (8/7/2008)
Virgin Media
Virgin Media's cross-selling, multi-service strategy is bearing fruit with continued gains in mobile contract customers. The launch of mobile broadband is late in the UK market, and only just competitive. (10/14/2008)
Vodafone Group
Vodafone’s Total Communications Strategy is gathering pace. Innovative, new thinking in the ‘Mobile Internet’ space will come to the fore in 2008. (7/21/2008)
Wind
Wind develops its mobile business with a focus on customer retention, driving usage and exploiting its HSPA network. Whilst the Noi portfolio of converged services continues to perform, Wind needs to maintain momentum with added innovation. (8/11/2008)
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