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Competitive Update:Marketing In A Recession: BASE Stages Radical Portfolio Transformation
Report Date:April 21, 2009
Analyst:Mohr-McClune, Emma
Service: Consumer Services Europe 
Market: FMC Services , Home Services , Mobile Broadband , Mobile Media , Mobile Voice , MVNO Services   
Summary: It’s not often that a mobile operator junks its entire services portfolio to start anew. Wiping the slate clean will allow BASE to use the ongoing recession to breathe new significance into its signature ‘Freedom of Speech’ message.
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