Sprint Makes a Statement with Pricing and Launches Samsung Instinct at $129

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Competitive Update:	Sprint Makes a Statement with Pricing and Launches Samsung Instinct at $129
Report Date:	June 20, 2008
Analyst:	Greengart, Avi
Service:	Consumer Devices
Market:	Consumer Handsets
Summary:	At $129, the Samsung Instinct is a bold move by Sprint to reduce churn and get consumers to add Sprint to their considerations. It will not dissuade those pining for an iPhone 3G, but it is a feature-rich phone with a well-designed UI.

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