Sony Reduces PS3 Pricing by $100 and Will Soon Launch the PS3 Slim for the Same Price

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Competitive Update:	Sony Reduces PS3 Pricing by $100 and Will Soon Launch the PS3 Slim for the Same Price
Report Date:	August 20, 2009
Analyst:	McGregor, Bruce
Service:	Consumer Devices
Market:	Service Attached Devices
Current Perspective:
Summary:	Sony identifies $300 as the right price for its upcoming PS3 Slim console and immediately drops the price of its existing consoles by $100. Effectively Sony removes the stigma that its video game console is overpriced.

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