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Internet/Managed Services - U.S.
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Internet/Managed Services - U.S.
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Internet/Managed Services - U.S.
As businesses look for innovative ways to cut operations costs and capitalize on new revenue opportunities, demand for managed services soars and the competition across a host of categories becomes more intense. (2/27/2008)

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Hosting
The hosting market is in the midst of a new renaissance as providers add capacity and expand services to tap rising demand. But current economic difficulty could cut this growth short. (2/1/2008)

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Managed Applications
With SMEs clamoring for hosted on-demand application solutions, more ISVs and managed services vendors are setting their sights on the SaaS market. This is another signal that there is a paradigm shift underway in managed applications delivery. (12/5/2007)

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Managed Security
The managed security market is tapping into new hardware technologies as companies prepare for the next level of competition, including Verizon’s growing threat from its Cybertrust acquisition. (2/21/2008)

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Managed Storage
Managed storage providers are using new SaaS-based services to answer the call from SMBs for more economical and flexible online backup and recovery. However, security concerns still give many customers pause. (2/27/2008)

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Content Delivery Networks (CDN)
Competition in the CDN market is nothing short of cut- throat as providers battle to cash in on escalating demand. However, competitors should thin out as many CDN providers trying to compete on price struggle to survive on razor-thin margins. (3/19/2008)

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Messaging
SMB demand for secure messaging solutions is driving more providers to ramp up their hosted mail portfolios, both organically and via acquisition, but, with such a crowded market, the heat is on providers to better differentiate their offerings. (6/9/2008)

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Streaming Media
The streaming media space has been buoyed by the emerging battle from Adobe’s Flash and Microsoft’s Silverlight. Streaming video is another application that is growing in prominence, and Level 3 has reported that video represents as much as 50% of its network traffic. (2/29/2008)

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What is in a Market Advisor

Updated every six months, Market Advisors provide a unique tactical look at the competitive landscape in a market, and the events and trends that are shaping it.

The Market Definition section gives you a quick, but thorough description of the market segment and what types of products and services are included.

In their Market Review, our analysts identify the most significant events shaping a market including:
• Product rollouts
• New service offerings
• Significant M&A activity
• Corporate announcements
• Regulatory events such as FCC rulings
• Impact of court judgments

You will read what will be responsible for growth and decline in the Near-Term Market Drivers section, including analysis of the prospective impact of events.

Continuing in the Long-Term Market Driver section, the focus is on competitive, technological, and customer issues. What features will customers (e.g., service providers, enterprises, consumers) require in the future, and how that impact the market.

In the Market Ratings table (see metrics used below), you get an at a glance look at the players in a market, and how each compares to their competitors in key areas.


Page count: 5-7 pages
Publication date: Market Advisors are updated every six months.

How a Current Analysis Market Advisor can help you
Get analysis that goes beyond typical market forecast, market size and market share estimates, to examine overall trends and how competitors are shaping the market
Better understand the competitive landscape of your market
Get the latest on what events and trends are shaping a market
Make more informed investment decisions or recommendations
Compare players in a market

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Guide to Market Ratings Metrics
Current Perspective

Overall company assessment relative to competitors in the market.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Tier

Relative position of the competitor against other competitors.

Tier 1: Market leaders, at or near the top of market share, shape the direction of the market.
Tier 2: Challengers to the top tier; those that have the ability to get to the top tier if they execute properly but lack market share at this time to be considered a dominating vendor.
Tier 3: Smaller competitors that are either at the bottom of the market share pool and/or are considered niche players only.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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