Data Connectivity Services
The data connectivity services market is seeing falling data and roaming tariffs, new business mobile devices and value added applications offered, emerging FMC products, and 3G network upgrades are in place, with 4G looming on the horizon. (8/22/2008)
Device Management and Security
Mobile device management solutions are evolving with more players taking a place in the EM ecosystem. However, device management only partially overlaps with security solutions, so there are still two separate and fragmented environments. (8/27/2008)
Enterprise FMC
The enterprise FMC market is moving forward with new services being offered or added on top of previous services. However, issues remain around WLAN integration, dual-mode devices, security, mobilizing applications and cost-benefit analysis. (6/17/2008)
Global Mobility Solutions
The RAS market is evolving from a simple access service to provide value added security and management services. The future includes the ability to offer increased usability, access via mobile handsets, and unified communications service models. (8/22/2008)
Mobile Applications and Middleware
The mobile applications and middleware markets in Europe are certainly moving beyond e-mail applications – enterprise applications and unified communications coupled with FMC will drive this market further, but it will be very challenging. (8/27/2008)
Professional Services
Professional services in the EM space represent a growing revenue opportunity for many EM players, however, there is another level which enterprise clients need to get from providers with additional support to develop future business solutions. (7/25/2008)
Voice Solutions
The business voice solutions market in Europe is evolving as operators struggle to address the MNC demand for global contracts. Simultaneously, there is increased focus on PBX extension to mobiles and the emergence of business-centric MVNOs. (6/18/2008)
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Updated every six months, Market Advisors provide a unique tactical look at the competitive landscape in a market, and the events and trends that are shaping it. |
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| Current Perspective |
Overall company assessment relative to competitors in the market. |
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Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost) |
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Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future. |
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Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable. |
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Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy). |
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Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months. |
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Relative position of the competitor against other competitors. |
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Tier 1: Market leaders, at or near the top of market share, shape the direction of the market. |
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Tier 2: Challengers to the top tier; those that have the ability to get to the top tier if they execute properly but lack market share at this time to be considered a dominating vendor. |
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Emerging: Delivering actual product but still a relatively small player in the market. |
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Startup: Pre-product or service. |
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General direction of the company relative to others in the industry. |
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Negative: Beginning to lose market share and market leadership (perceived or actual). |
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Very Negative: Steep decline in market share or industry leadership (perceived or actual). |
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How well the company understands the direction of the market, including customer requirements, business and social changes and innovation. |
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Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s). |
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Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements. |
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