AT&T (Formerly Cingular Wireless) Mobile Music Services
AT&T’s mobile music offerings are a conglomeration of non-uniform choices held together with a varied handset lineup. Its subscription music approach sets it apart from the competition for now. (5/6/2008)

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Sprint Nextel Mobile Music
Sprint provides a wide breadth of music options, pioneering the industry’s first OTA music service. Nevertheless, it continues to stimulate additional demand with promotions and a low $0.99 OTA download fee. (5/6/2008)

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Verizon Wireless Mobile Music
Verizon Wireless’ mobile music play centers on its competitively priced V CAST Music download service. Though it offers music videos, free videos are few and everything else is a premium. Still, a wide selection of devices helps the music cause. (5/6/2008)

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• Sections
  
• - Current Perspective Rating
• - Product Strengths & Weaknesses
• - Product Buying Criteria
• - Product Metrics

Page count: 6-7 pages

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• Buying Criteria
  • Content, Pricing, & Choice
    • Content depth denotes the carrier’s range in music offerings, exclusive of ringtones, and music applications. It includes any music services that may be played on the carrier's handset (i.e., song tracks and streaming content [audio or video]). Pricing entails the relative price of the service compared with the competition, whether it may be the price per individual track or if a monthly subscription is required. Purchase choice indicates the depth of the carrier's track content library and the ability to preview the track and content before purchase.
  • Flexibility and Usability
    • Consumer flexibility entails the ability to transfer purchased content to other devices or the ability to burn tracks onto a CD. Usability includes the ease of reaching a carrier's content menu on the handset and, when consuming the content, whether voice calls get through.
  • Devices, Added Services, and Accessories
    • This includes the number of music service-capable handsets a carrier offers as well as any music-related accessories (e.g., USB cables, earbuds, and relevant software CDs)

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• Product Metrics
  • Music Download Service
    • Music Download Service
    • Other Data Service Requirements
    • Content Library
    • Over-the-air (OTA) Download Capable
    • Underlying Ecosystem Partners
    • Music Format Support on Devices
    • Pricing
    • Buy Albums
  • Customer Content Flexibility
    • Preview Songs
    • Burn Purchased Songs on CD
    • Transfer to Other Devices
    • Side-loading
    • Side-loading - Accessories Requirements
  • Streaming Audio Services
    • Streaming Audio Services
    • Other Data Service Requirements
    • Free
    • Optional Audio Streaming Choices
  • Music Video Content
    • Music Video Content
    • Other Data Service Requirements
    • Free
    • Optional Music Video Offerings
  • Device Support
    • Device Support
  • Customer Usability
    • Number of Handset Clicks to Get to Music Content Menu
    • Voice Calls while Playing Audio or Video Channels
    • Audio Streaming Content when Handset is Closed

• Purchase Reports Online Purchasing and downloading reports online is quick and easy. 1. Accept the license agreement prepared by our lawyers.* 2. Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description. 3. Follow the checkout steps on our secure e-commerce site. All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information. We accept the following credit cards: 4. Once your credit card is confirmed, you can download the reports. Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader 5. Special Offer: If you purchase two or more reports in one category, we will send you a free Head-to-Head product comparison in one business day. More information. Contact us for special requirements. *The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. Contact Information Telephone: +1 703-788-3675 or email: