AT&T (Formerly Cingular Wireless) GoPhone
AT&T is a strong provider of prepaid cellular services due to its extensive distribution, wide footprint, and broad range of services. (6/6/2008)

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Boost Mobile Pay As You Go, Premium Prepaid, Unlimited by Boost
Boost remains a strong competitor in the U.S. prepaid cellular services market, due largely to its superior service breadth. Expanding its traditional role, the Unlimited by Boost unit aims to thwart regional competitors on a broader scale (6/6/2008)

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T-Mobile USA To Go and FlexPay
T-Mobile is a strong competitor in the prepaid market due to its aggressive flat-rate pricing for voice calling and messaging. The provider’s FlexPay plans, which mirror its postpaid plans and options, trump all similar prepaid plans. (6/6/2008)

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Verizon Wireless INpulse
Verizon Wireless is a strong competitor in the prepaid cellular service market due to its diverse offerings, network quality, and large mobile-to-mobile calling area. A recent INpulse expansion ups its support of the prepaid portfolio. (6/6/2008)

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Virgin Mobile Pay As You Go and Monthly PlansK
Virgin Mobile USA is a strong competitor in the prepaid cellular service market due to its effective brand leveraging. However, Virgin Mobile will need to continue expanding its enhanced service offerings to remain competitive in this market. (6/6/2008)

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• Sections
  
• - Current Perspective Rating
• - Product Strengths & Weaknesses
• - Product Buying Criteria
• - Product Metrics

Page count: 6 pages

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• Buying Criteria
  • Simplicity
    
  • Cost
    
  • Services
    
  • Equipment Options
    
  • Continuity

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• Product Metrics
  • Plan Overview
    • Plan Name(s)
    • Voice Plan Strategy
    • Service Type
  • Account Refill Features
    • Impact on Service Charges
    • Impact on Airtime Balance Expiration
    • Refill Automatically
    • Refill via Cards
    • Refill Over the Air from Handset
    • Credit, Debit Card, or Bank Account Linkage
    • Bonus Reward Programs
  • Account Depletion Features
  • Monthly Charging Strategy
    • Daily Charging Strategy
    • Initial-use Airtime
    • Subsequent-use Airtime
    • Primetime Airtime
    • Off-peak Airtime
    • Roaming On-net Airtime
    • Roaming Off-net Airtime
    • Text Messaging
    • Picture Messaging
    • Instant Messaging
    • Wireless Internet
    • Push To Talk
  • Starter Kits
    • Cellphones in Prepaid Starter Kits
    • Initial Service Value
    • Rebates
  • Operational Details
    • Host Cellular Network Carrier
    • Content Partnerships
    • Technology
    • Phone Number Expiration Period

• Purchase Reports Online Purchasing and downloading reports online is quick and easy. 1. Accept the license agreement prepared by our lawyers.* 2. Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description. 3. Follow the checkout steps on our secure e-commerce site. All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information. We accept the following credit cards: 4. Once your credit card is confirmed, you can download the reports. Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader 5. Special Offer: If you purchase two or more reports in one category, we will send you a free Head-to-Head product comparison in one business day. More information. Contact us for special requirements. *The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. Contact Information Telephone: +1 703-788-3675 or email: