The Current Analysis Difference

Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in the highly volatile telecommunications, networking, and business software markets. As the only company to provide comprehensive Competitive Response solutions, Current Analysis is capable of supporting many roles across the organization. Sales teams, product managers, marketing professionals, and executives now have complete access to the business intelligence they need to be more competitive.

Unlike traditional research companies or strategic market intelligence firms, Current Analysis provides unique tactical competitive analysis that is designed for everyday use. For example, sales teams use our side-by-side product comparisons when competing on specific opportunities, and marketing groups use our in-depth market and company analysis to prepare marketing campaigns for competitive initiatives. Over 30,000 users have discovered our compelling value proposition and are using Current Analysis every day to win more business.

In addition to our in-depth qualitative research, Current Analysis combines many data sources of quantitative market, company, and product information into one comprehensive database, filters through the noise with category-specific industry analysts, and makes sense of the information for you—so that you don't have to spend hours doing research and analysis. Instead, you can quickly adjust your strategy based on reliable data that has been gathered and analyzed for you.

For IT Equipment Vendors & Service Providers

Current Analysis delivers timely, in-depth intelligence, analysis, and advice that enable sales teams, marketing professionals, product managers, and executives to continuously improve business performance and anticipate and counter competitive threats. Our industry analysts examine market events and company products to produce valuable insight on:

• What’s happening in the market and why
• What’s working, what’s not working
• What competitors are saying to customers
• How to respond to market conditions to maximize success

For IT Buyers, Researchers, Financial Analysts, and other individuals

We enable companies to make better business decisions based on an objective understanding of the markets and competing companies in a particular sector. Unlike traditional research firms who tend towards future trends or high-level information, Current Analysis focuses on what is happening in the market today, specific tactics that IT vendors are using, and in-depth analysis of products and their capabilities. Our industry analysts examine market events and company products to produce valuable insight on:

• What’s happening in the market
• How competitors stack up
• Which vendors are best positioned
• Which vendors are most vulnerable

Current Analysis reports can be used to:

• Make more informed investment decisions or recommendations
• Assist equipment and service buyers in selecting the right company for their needs
• Gain insight into market dynamics and the companies that compete within them

Top

Current Analysis Objectivity and Independence

Current Analysis deliverables are built on the foundation of objective, unbiased research. Our analysts conform to the highest levels of integrity and ethics, and may not engage in activities that may compromise these values. Our firm is in a unique position of supplying content that is often used as a source of competitive intelligence by vendors in the markets we cover. As such, our clients rely on the objective, independent research that our analysts provide, and therefore, our success as a company depends significantly on our ability to maintain independence, accuracy, and objectivity.

Our analysts employ structured methodologies to assess key events and data, and publish research in specific formats that are delivered to our clients on a timely basis. All syndicated research is peer-reviewed by the analyst team, and in some cases by the vendor who is the subject matter of the research, to ensure content accuracy. Finally, the editorial team reviews the research for additional quality checks before the content is published. Any consulting work that is done for our vendor clients is managed separately from our syndicated research. Current Analysis is not affiliated with nor owned by any of the vendors that we cover.

Contact us to apply for trial access, or to request more information.

Top