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Data Management
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Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
Actuate Positive Positive
Actuate Positive Positive
Business Objects Positive Positive
Cognos Positive Positive
Harte-Hanks Trillium Software Positive Positive
IBM Positive Positive
Informatica Positive Positive
Information Builders Positive Positive
Microsoft Positive Positive
MicroStrategy Neutral Neutral
Oracle Positive Positive
Pitney Bowes Group 1 Positive Positive
Progress Software Positive Positive
SAP Positive Positive
SAS Institute Positive Positive
SPSS Positive Positive
Sybase Positive Positive
Teradata Positive Positive
TIBCO Positive Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Oracle 5/14/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Oracle remains the undisputed market-share leader in the enterprise DBMS market and continues to leverage that market clout into new opportunities. Its Oracle Database 11g, released in August 2007, runs on all industry platforms, manages a broad range of XML and relational data objects, and provides a secure, reliable, high-performance DBMS for organizations of all sizes.
Excerpt from Company Weaknesses
• Oracle is competing in such a broad range of DM segments, including DBMS, BI, DW, OLAP, MDM, CDI, PIM and CPM, that it risks losing focus. In fact, Oracle’s DM go-to-market message is weighted so heavily toward its DBMS products that at times the vendor obscures the fact that it has a broad range of competitive solutions in other segments.
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Actuate
Enterprise reporting specialist Actuate continues to diversify its product portfolio and actively support the Eclipse BIRT initiative, and it has now entered the on-demand, software-as-a-service market. (5/12/2008)

  
 Price: $495

BEA
BEA AquaLogic Data Services Platform (ALDSP) 2.5 is a competitive EII product, and the forthcoming BEA WebLogic Event Server 2.0 is a promising Java-based CEP/ESP middleware platform. (11/9/2007)

  
 Price: $495

Business Objects
Business Objects continues to strengthen its best-of-breed BI, CPM, DQ, and DI solution portfolio via innovative product development, strategic partnering, and fill-in acquisitions, but it still lacks data mining and event processing solutions. (8/28/2007)

  
 Price: $495

Cognos
Cognos continues to show impressive financials and to strengthen its best-of-breed CPM solution portfolio. However, its days as a pure-play BI/CPM vendor appear numbered in light of SAP’s impending takeover of rival Business Objects. (11/9/2007)

  
 Price: $495

Harte-Hanks Trillium Software
Trillium Software continues to further integrate its technology and leverage its partnerships as it remains almost exclusively focused on data quality products and services. (4/28/2008)

  
 Price: $495

Hyperion Solutions
Hyperion recently announced release 9.3 of its flagship BI/CPM platform, which deepens the financial modeling, planning, and workflow features of the Hyperion System 9 environment and expands the platform’s integration with corporate applications. (3/22/2007)

  
 Price: $495

IBM
IBM has significantly strengthened its best-of-breed DM portfolio through well-chosen strategic acquisitions, an impressive range of recent product announcements, and its visionary “Info 2.0” approach to mashup-oriented development. (12/26/2007)

  
 Price: $495

Informatica
Informatica continues to show impressive growth in the data integration and quality markets. It is pursuing an on-demand delivery channel and aggressively targeting third parties to OEM its technology. (5/12/2008)

  
 Price: $495

Information Builders
Information Builders is losing ground in a BI market that is rapidly evolving toward comprehensive CPM application portfolios that leverage best-of-breed SOA platforms. However, it continues to keep pace functionally with its core BI offerings. (12/26/2007)

  
 Price: $495

Microsoft
Microsoft’s recent release of Office PerformancePoint Server 2007 re-launches the vendor in the BI/CPM arena, but this 1.0 product faces tough competition from established competitors, several of which have recently announced mergers. (12/26/2007)

  
 Price: $495

MicroStrategy
MicroStrategy, which remains limited to its traditional BI focus, is a second-tier vendor with a lackluster roadmap. It lacks the differentiators necessary to sustain its position in a market increasingly dominated by large SOA vendors. (12/26/2007)

  
 Price: $495

Oracle
Oracle remains the relational database king as it continues its aggressive acquisition strategy while digesting and integrating the technology it had previously acquired and extending its push into the SMB market. (5/14/2008)

  
 Price: $495

Pitney Bowes Group 1
Pitney Bowes Software is a best-of-breed vendor in an increasingly important DQ niche: location intelligence and business geographics, having been created in September from a consolidation of the parent’s Group 1 Software and MapInfo subsidiaries. (12/26/2007)

  
 Price: $495

Progress Software
Progress Software is an established vendor of enterprise software products, with strong positions in the markets for special-purpose DBMSs and data-integration point solutions, including best-of-breed complex event processing offerings. (12/26/2007)

  
 Price: $495

SAP
SAP’s pending acquisition of Business Objects will catapult the German software vendor to the top of the BI market and position it more effectively to compete against Oracle, Microsoft, and IBM in CPM and other markets. (12/26/2007)

  
 Price: $495

SAS Institute
SAS, a recognized leader in advanced analytics, continues to enhance and diversify its BI and CPM product portfolio, while retaining its independence as several other major BI specialists have been, or are about to be, acquired. (1/24/2008)

  
 Price: $495

SPSS
SPSS continues to deepen its best-of-breed status in predictive analytics, having recently enhanced its core statistical analysis solution and entering into promising OEM deals with both IBM and Business Objects. (12/26/2007)

  
 Price: $495

Sybase
Sybase, though offering a comprehensive range of DM products, is not substantially innovating in any DM segment and remains an also-ran in most of them except for data mobility. (12/26/2007)

  
 Price: $495

Teradata
Teradata has significantly strengthened its DW solution portfolio, but lacks the BI/CPM solution breadth needed to compete against SAP/Business Objects, Oracle/Hyperion, IBM/Cognos and Microsoft for the broader enterprise DM market. (12/26/2007)

  
 Price: $495

TIBCO
TIBCO remains one of the strongest DI and MDM vendors, and it has recently improved its positioning in the emerging CEP/ESP market through its acquisition of Spotfire and enhancements to its BusinessEvents product. (7/12/2007)

  
 Price: $495


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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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