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Contact Center Solutions
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Companies Competing in the Market
(Guide to Company Ratings)
Company Current Perspective Vision
Aspect Software Neutral Neutral
Avaya Positive Very Positive
Cisco Positive Positive
Ericsson Positive Positive
Genesys Positive Positive
Interactive Intelligence Positive Positive
Intervoice Positive Positive
Nortel Neutral/Positive Positive
Siemens Enterprise Communications Neutral Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated

Genesys

6/19/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Genesys is widely considered one of the market leaders in the large contact center solutions market. The Genesys brand equity, earned in some of the largest and most complex contact centers in the world, gains further strength from the Alcatel-Lucent brand.
Excerpt from Company Weaknesses
• The company positions itself as a premier contact center solution, and its prime target is the large very complex contact center; however, its leadership position as well as heavy reliance on partners and professional services rarely positions Genesys as a low cost provider. In trying economic times, this may provide openings to other, less costly solutions that provide similar features and capabilities but at a reduced price.
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Aspect Software
Aspect Software suddenly and with much fanfare, expanded its comfort zone to include unified communication with its products. Although it has technical and financial backing from Microsoft, it has yet to release a new solution or service. (5/14/2008)

  
 Price: $495

Avaya
Avaya is a contact center leader and it has produced feature-rich products. However, its transformation from big-box provider to solutions developer will continue for years to come. (5/15/2008)

  
 Price: $495

Cisco
Cisco is best known for its data networks and its contact center business is growing. However, its networking success overshadows it contact center business and it must work constantly to present itself as a contact center company. (4/15/2008)

  
 Price: $495

Ericsson
Ericsson Enterprise, strong in EMEA with smaller presence in other regions, produces a solid contact center solution. However, the company’s pending acquisition by Aastra presents both opportunities and uncertainty for the future. (5/8/2008)

  
 Price: $495

Genesys
Genesys is a premium contact center solution provider, which focuses on providing strategic customer services and innovated solutions. However, its single focus makes it vulnerable to competitors with more diverse solutions. (6/19/2008)

  
 Price: $495

Interactive Intelligence
Interactive Intelligence has shown success reaching into the large contact center market with its affordable and scalable software-only contact center solution. Its limited name recognition and professional services may slow further growth. (3/18/2008)

  
 Price: $495

Intervoice
Intervoice, profitable and stable, has a long history of supplying IVR and voice self-service applications to enterprises and carriers. But it lacks history and brand name recognition in the contact center space and in some growing markets. (5/13/2008)

Nortel
Nortel’s emphasis on unified communications will eventually benefit contact centers. However, its silence concerning its contact center solution may allow other, more vociferous rivals to outshine any new developments. (6/13/2008)

  
 Price: $495

Siemens Enterprise Communications
Siemens Enterprise Communications can now be considered a developer of software and service-based contact center solutions. However, it must deal with persistent acquisition talk, which puts a damper on otherwise positive developments. (5/16/2008)

  
 Price: $495


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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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