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Optical Infrastructure
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Optical Infrastructure
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Companies Competing in the Market
(Guide to Company Ratings)
Company Current Perspective Vision
ADVA Optical Networking Neutral/Positive Positive
Alcatel-Lucent Very Positive Positive
Ciena Positive Neutral/Positive
Cisco Neutral/Positive Neutral
ECI Telecom Neutral/Positive Positive
Ericsson Neutral/Positive Neutral/Positive
Fujitsu Positive Neutral/Positive
Huawei Positive Neutral
Infinera Positive Positive
NEC Neutral Negative/Neutral
Nokia Siemens Networks Neutral/Positive Neutral/Positive
Nortel Neutral/Positive Neutral/Positive
Siemens Communications Neutral/Positive Positive
Tellabs Neutral/Positive Positive
Transmode Positive Neutral/Positive
ZTE Neutral Negative/Neutral
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
ZTE 4/24/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
•ZTE has grown enormously in its relatively brief history - from its establishment as a semiconductor company in 1985, to approximately $4.7 billion international equipment vendor for FY 2007 - including optical deployments in over 80 countries.
Excerpt from Company Weaknesses
• ZTE is best known as a wireless company and has de-emphasized its commitment to optical infrastructure over the past few years. Although the vendor has announced a few new optical deals of late, there is no question that the company has shifted its product marketing focus to wireless.
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ADVA Optical Networking
Even while it continues to announce a steady stream of new contract wins, ADVA is feeling a revenue pinch resulting from ongoing industry consolidation that is affecting both its competitors and its customer base. (4/2/2008)

  
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Alcatel-Lucent
Despite financial difficulties at Alcatel-Lucent in 2007, the vendor remained the world’s market leading optical supplier, even improving on its dominant market share position. Unfortunately for ALU, revenue growth does not equal efficiency. (4/28/2008)

  
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Ciena
Ciena continues to illustrate its focus on providing solutions for converging networks with its WWP acquisition. However, how these new products fit in with the company’s existing product portfolio remains to be seen. (3/7/2008)

  
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Cisco
Recently, Cisco has shown momentum for the new ROADM and Xponder features for its flagship ONS 15454. Still, the lack of customer announcements for other optical products raises some red flags about the synergies within Cisco’s optical portfolio. (3/11/2008)

  
 Price: $495

ECI Telecom
Following up on recent product developments, ECI’s customer wins build credibility for the new optical capabilities. However, recent reorganizations and smaller scale could hinder the company’s odds when competing head to head for Tier 1 accounts. (1/3/2008)

  
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Ericsson
Recent enhancements to Ericsson’s optical portfolio strengthen its fixed and mobile network convergence solution. However, to capitalize on these efforts, Ericsson needs to articulate its optical strengths as part of its overall marketing message. (4/8/2008)

  
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Fujitsu
Fujitsu’s efforts to enhance its metro core ROADM platform should increase its addressable market. However, in terms of packet optical, an emerging popular trend, the company has been mum about customers for its hyped FLASHWAVE 9500. (4/2/2008)

  
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Huawei
Huawei’s increasing involvement in standardization efforts should bolster its reputation as world-class optical vendor. However, whether Huawei’s effort will result in a coveted win in the North American carrier market remains to be seen. (5/1/2008)

  
 Price: $495

Infinera
A growing customer base, access to public capital markets and increasing revenue diversification argue that Infinera has quickly transformed itself from a start-up to a fixture on the optical networking scene. Now, profitability must be tackled. (1/28/2008)

  
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NEC
While NEC has stepped up its optical marketing activities with ads, conference submissions, and journal articles, the lack of North America deployments of its newer optical platforms raises questions about the effectiveness of this new campaign. (3/4/2008)

  
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Nokia Siemens Networks
While the NSN merger is beginning to show signs of success financially, the combined vendor has yet to deliver on one intended benefit of the merger - the ability to leverage relationships with mobile operators into new sales of optical gear. (3/24/2008)

  
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Nortel
Nortel has become aggressive on 40G/100G by unveiling its Adaptive Optical Engine solution. While putting the framework in place is important, Nortel still must demonstrate that it can turn 40G/100G “ready” systems into 40G/100G wavelength sales. (4/25/2008)

  
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Tellabs
Though Tellabs remains a profitable company, steep declines in transport revenues combined with a lack of recent customer wins for the 7100 OTS raises questions about Tellabs ability to compete in the optical transport market in the long run. (1/15/2008)

  
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Transmode
Transmode is an established player in the European metro WDM market with a steady stream of new win announcements. However, attempts at global expansion have been less successful, arguing that future growth could slow down. (1/14/2008)

  
 Price: $495

ZTE
An enigma in the optical market, ZTE dedicates almost no efforts toward casting itself as an optical vendor. Yet, the vendor seeks to become the world’s number three optical supplier by 2011, a task that will require heroic R&D and marcom efforts. (4/24/2008)

  
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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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