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Business Telecom Services - Europe
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Business Telecom Services - Europe
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Companies Competing in the Market
(Guide to Company Ratings)
Company Current Perspective Vision
Pan-European
AT&T  Neutral/Positive Neutral/Positive
BT Global Services Positive Positive
COLT Telecom Neutral/Positive Neutral/Positive
Easynet Neutral/Positive Neutral/Positive
Global Crossing Neutral/Positive Neutral/Positive
KPN International  Neutral/Positive Neutral/Positive
Orange Business Services Neutral/Positive Neutral/Positive
T-Systems (Deutsche Telekom) Neutral Neutral/Positive
Vanco Neutral/Positive Neutral/Positive
Verizon Business Neutral/Positive Neutral/Positive
BeNeLux
Belgacom  Very Positive Positive
BT  Positive Positive
COLT Telecom  Neutral/Positive Neutral/Positive
Easynet  Neutral/Positive Neutral/Positive
KPN  Very Positive Very Positive
Tele2 Netherlands  Neutral Neutral
Central Europe
Arcor  Neutral/Positive Neutral/Positive
BT  Positive Positive
COLT Telecom  Neutral/Positive Neutral/Positive
O2 Germany Business Systems  Neutral Neutral
QSC AG  Positive Positive
sunrise  Neutral Neutral/Positive
Swisscom  Positive Positive
Telekom Austria  Neutral/Positive Positive
T-Systems (Deutsche Telekom) Neutral/Positive Positive
Versatel AG Positive Positive
Nordics
Elisa Neutral Neutral
TDC Neutral Neutral
Telenor Neutral/Positive Neutral/Positive
TeliaSonera Neutral/Positive Neutral/Positive
Southern Europe
BT Group Positive Positive
France Telecom Positive Positive
neuf cegetel Positive Positive
ONO Neutral/Positive Neutral/Positive
Telecom Italia Neutral/Positive Neutral/Positive
Telefonica Grandes Empresas Positive Neutral/Positive
Telefónica SA Positive Positive
Wind SpA Neutral Neutral/Positive
UK
Affiniti (Kingston) Positive Positive
Azzurri Communications Neutral/Positive Positive
BT Positive Positive
BT Ireland Neutral/Positive Neutral/Positive
Cable & Wireless Neutral Neutral/Positive
COLT Telecom Neutral Neutral/Positive
Easynet Neutral/Positive Neutral/Positive
eircom (Ireland) Neutral Neutral/Positive
Global Crossing Neutral/Positive Neutral/Positive
ntl:Telewest Business Neutral/Positive Neutral/Positive
THUS Neutral/Positive Neutral/Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
T-Systems (Deutsche Telekom) - Pan-European 5/8/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• T-Systems is one of the leading IT systems providers in Europe and a strong competitor to giants IBM, HP and EDS. T-Systems is unique among service providers in that it combines IT experience alongside network and telecommunications skills, and thus has the ability to provide a full ICT solution to clients without the need for external partners.
Excerpt from Company Weaknesses
• Despite focusing its resources within core Western European markets, T-Systems does not have a high level of visibility outside of Germany when compared with its primary pan-European and global competitors, such as AT&T, BT, Orange Business Services and Verizon Business (a trend documented in recent EVUA end-user surveys).
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| Pan-European | BeNeLux | Central Europe | Nordics | Southern Europe | UK/Ireland |

Pan-European

AT&T (Pan-European)
AT&T’s multi-billion dollar investment and recent big customer wins (e.g., Shell) will boost its European standing, but AT&T is still seen as US-centric and it must make good on promised Ethernet VPLS services to attack the European market. (5/15/2008)

  
 Price: $495

BT Global Services (Pan-European)
BT Global Services’ policy of expansion via partnerships and acquisition has given it a solid international managed service reputation, but challenges will continue as competitors ramp up their own global efforts to snare multinational accounts. (12/17/2007)

  
 Price: $495

COLT Telecom (Pan-European)
COLT continues to deliver on many fronts, showing product leadership in the Ethernet and hosting spaces and posting quarterly profits, but the company still faces the challenge of improving its sales, brand awareness and revenue mix. (1/22/2008)

  
 Price: $495

Orange Busines Services (Pan-European)
Orange Business Services continues to win industry recognition for its services and large global network. Limited US penetration is an issue, and European mobile assets need to be fully leveraged to make the company a reference FMC provider. (4/29/2008)

  
 Price: $495

T-Systems (Deutsche Telekom) (Pan-European)
T-Systems has won big deals Shell and Centrica and its partnership with Cognizant may answer many questions about its global operations. However, the pressure is on it to increase revenue outside of Germany, and improve margins. (5/9/2008)

  
 Price: $495

Vanco (Pan-European)
Vanco’s flexible VNO model is proving a threat to competitors. Extensive global reach and new convergence auditing services are attractive to enterprises, but questions remain over Vanco’s ability to scale and deliver on the big global deals. (2/11/2008)

  
 Price: $495

Verizon Business (Pan-European)
Verizon Business’ solidly expanding customer base and improving network and services make it a contender in Europe, but the operator must gain more customer spend and improve its brand recognition and FMC offerings in order to take the next step. (2/28/2008)

  
 Price: $495

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BeNeLux

Belgacom (BeNeLux)
Belgacom is comfortably ensconced in its domestic market and it remains an aggressive international player despite its low retail profile outside of Belgium. Belgacom now needs to focus on delivering on its organisational convergence strategy. (3/11/2008)

  
 Price: $495

BT (BeNeLux)
BT is one of the few pan-European operators present in the Benelux with the experience and service capability necessary to challenge the incumbents and other alternative operators for a healthy slice of the corporate and public sector pie. (3/11/2008)

  
 Price: $495

COLT Telecom (BeNeLux)
COLT must continue to push brand awareness among corporates while reaffirming operational stability and a deserved reputation for reliable local service and support, significant competitive differentiators for the operator in the BeNeLux region. (4/17/2008)

  
 Price: $495

KPN (BeNeLux)
KPN is successfully implementing its domestic business plan based on broadband, IP-based services and a push into ICT, but its market dominance will be influenced by integration issues, regulatory intervention and ongoing competitive pressure. (4/30/2008)

  
 Price: $495

Tele2 Netherlands (BeNeLux)
Tele2 is now competitive in the Netherlands in both the consumer and enterprise sectors as a result of its purchase of Versatel, but doubt over its continuing enterprise focus undermines the former Versatel’s hard-won credibility among corporates. (12/17/2007)

  
 Price: $495

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Central Europe

Arcor (Central Europe)
Arcor’s strong financial results and customer numbers make it the number two operator in Germany, however new impetus from Vodafone may not be enough to fend off strong VoIP and mobility competition and get Arcor the big customer wins it needs. (1/25/2008)

  
 Price: $495

BT (Central Europe)
BT has a solid network and comprehensive product portfolio in Central Europe, and is making a strong push into the ICT and mobility sectors, but the competition remains challenging within BT’s target multinational, multi-site client base. (3/18/2008)

  
 Price: $495

COLT Telecom (Central Europe)
COLT has extensive local market presence and experience in Central Europe, alongside a full range of voice and data products. In Germany, COLT is still competitive, but it must address the damage to its core voice revenues from pricing pressure. (11/28/2007)

  
 Price: $495

QSC AG (Central Europe)
QSC has comfortably integrated recent acquisitions, expanded capabilities and developed valuable partnership deals whilst increasing revenue. QSC must now extend customer growth and achieve consistent profitability in the tough German market. (3/17/2008)

  
 Price: $495

sunrise (Central Europe)
sunrise remains the number two Swiss DSL player and number three in the country’s broadband market, but despite a successful campaign to force LLU, its share remains small, and the two top competitors are already offering triple play. (1/23/2008)

  
 Price: $495

Swisscom (Central Europe)
Sunrise remains the number two Swiss DSL player and number three in the country’s broadband market, but despite a successful campaign to force LLU, its share remains small, while evidence of any momentum in the enterprise space is sorely lacking. (5/14/2008)

  
 Price: $495

T-Systems (Deutsche Telekom) (Central Europe)
T-Systems is re-aligning its organization to improve customer focus, responsiveness and service delivery. There will be more focus on channels and selling network-centric products and dynamic services to stabilize its domestic position. (5/9/2008)

  
 Price: $495

Telekom Austria (Central Europe)
Telekom Austria is the clear leader in its national market despite challenges from cable players, alternative fixed providers and mobile players, but outside of Austria and Eastern Europe, the operator has a low profile and limited capability. (4/23/2008)

  
 Price: $495

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Nordics

TDC (Nordics)
TDC has withdrawn from Nordic consumer activities outside of its domestic market, shifting its focus to targeting pan-Nordic enterprises. However, TDC remains fairly silent on enterprise mobility, giving competitors an edge in the corporate space. (4/30/2008)

  
 Price: $495

Telenor (Nordics)
Telenor continues its impressive revenue growth, despite strong domestic and pan-Nordic competition. The operator is hedging home market bets with extensive EMEA and Asia- Pac mobile interests in owned and associated companies. (2/29/2008)

  
 Price: $495

TeliaSonera (Nordics)
TeliaSonera has reorganised along service lines in an attempt to spur growth as traditional revenues stagnate, but the carrier still faces heady competition in the multinational market and increasing pressure in the Nordic corporate segment. (3/4/2008)

  
 Price: $495

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Southern Europe

BT Group (Southern Europe)
BT is a powerful pan-European player with good momentum and a solid presence in Italy, Spain, and France. The company aims to be a leading provider of IT and network services, and is pursuing both organic and acquisition- driven growth. (5/9/2008)

  
 Price: $495

France Telecom (Southern Europe)
France Telecom is the clear market leader across all segments in France, and its scale, market entrenchment and fixed and wireless assets provide a bulwark against the increasing domestic competition spurred by continuing consolidation. (3/19/2008)

  
 Price: $495

neuf cegetel (Southern Europe)
neuf cegetel sells strong broadband and wireless (via MVNO partner SFR) products in France. The efforts of SFR to acquire it raise the possibility of a giant fixed/wireless merged entity driving EUR 11.5 billion in annual sales with 10,000 staff. (2/29/2008)

  
 Price: $495

ONO (Southern Europe)
ONO is Spain’s largest alternative telecom operator, and while it offers a competitive range of products for SMEs, including enterprise-class VoIP with multimedia support, ONO is largely a consumer-oriented player driven by the residential market. (4/23/2008)

  
 Price: $495

Telecom Italia (Southern Europe)
Telecom Italia has pre-empted forced functional separation and remains Italy's dominant market player, but strategic shifts and management shuffling undermine its credibility and create an atmosphere of uncertainty as to future developments. (3/20/2008)

  
 Price: $495

Telefónica SA (Southern Europe)
Telefonica is a major global player in a good position to address FMC, but faces challenges in exploiting synergies between its fixed and wireless arms, integrating operations and raising its profile among non-Spanish multinational customers. (2/15/2008)

  
 Price: $495

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UK/Ireland

BT (UK)
BT is responding to the decline of traditional revenues by moving forward with NGN backed by strengthened ICT services. Mobility is still a challenge, but BT is making good use of its converged Fusion services to forge an opening in this space. (12/14/2007)

  
 Price: $495

Cable & Wireless (UK)
Cable and Wireless continues to post good financial results and has announced an imminent and much-needed competitive FMC product. However, the supplier must gain more big customer wins to make its hopes of challenging BT’s dominance a reality. (4/3/2008)

  
 Price: $495

COLT Telecom (UK)
COLT has posted its first ever full year profits and has a strong Ethernet portfolio, however its UK revenues are declining and its on-net reach is limited. COLT faces a battle to improve its brand image and attract much-needed UK customer wins. (3/21/2008)

  
 Price: $495

Easynet (UK)
Easynet has been buoyed by the investment of BSkyB and large customer wins such as AGIP Suisse, but the managed services provider must improve its IP telephony portfolio (e.g., trunking and IP Centrex) to help win blue chip contracts. (3/18/2008)

  
 Price: $495

Global Crossing UK (UK)
Global Crossing UK has a competitive UK and global network and a good client base, especially in the government and transport sectors. However, 2007 showed slight financial downturn for GCUK, which must secure contract wins to generate momentum. (5/12/2008)

  
 Price: $495

ntl:Telewest Business (UK)
ntl:Telewest Business has the largest network of all the BT challengers and offers flexibility with eight CoS MPLS IP VPN and multiple access options (e.g. cable), but the supplier must prove it can deliver a complex managed services package. (5/12/2008)

  
 Price: $495

THUS (UK)
THUS is performing fairly well with overall revenue growth and stable contributions from managed and IP services, and though competition in the UK is increasingly fierce, THUS has the network, reach and product portfolio to take on the market. (3/12/2008)

  
 Price: $495


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. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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