Companies We Cover
Digital Home - U.S.
Telecom Services
| Coverage Description | Client Access | Analysts | Intelligence Report Summaries |
| Companies | Markets | Data Reports | Solutions | Free Competitive Intelligence |

Company Advisor reports from Current Analysis deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision. Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.

Subscription clients can access full Company Assessments on our CurrentCOMPETE™ Intelligence Portal (click the Client Access link). They get real-time analysis of breaking industry news and events, as well as intelligence reports on companies, products and markets. Company Advisor reports on individual companies are available for purchase and download online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions.

Company Advisors
Digital Home - U.S.
Buy Reports Online
Price: $495
Free Head-to-Head Company Comparison. More Information
Report Info
Available Reports | Report Contents | View Sample | How to Purchase | Client Access
Companies Competing in the Market
(Guide to all Company Ratings)
Company Current Perspective Vision
AOL Negative/Neutral Neutral/Positive
Apple Positive Very Positive
AT&T Positive Positive
Cablevision Positive Neutral/Positive
Charter Negative/Neutral Negative/Neutral
Comcast Cable Positive Positive
Cox Communications Neutral/Positive Neutral/Positive
DIRECTV Neutral/Positive Neutral/Positive
DISH Network Neutral/Positive Neutral/Positive
EarthLink Negative Neutral
Embarq Neutral/Positive Positive
Google Neutral/Positive Positive
Microsoft Neutral Neutral/Positive
Qwest Neutral/Positive Neutral/Positive
Time Warner Cable Neutral/Positive Neutral/Positive
TiVo Negative/Neutral Neutral/Positive
Verizon Positive Positive
Vonage Negative Neutral
Yahoo! Neutral/Positive Neutral/Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Qwest 6/16/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Qwest is the incumbent carrier in its 14-state local service territory, which gives it the advantage of owning the copper loop last-mile access to businesses and residential customers. Ownership of the last mile gives Qwest more flexibility in pricing, as well as better control over provisioning and repairs should a service disruption occur.
Excerpt from Company Weaknesses
• Although Qwest has reduced its long-term debt load to $13.4 billion, a vast improvement from $25 billion at year-end 2001, it is still high in comparison to annual revenues of $13 billion. While the carrier is seeing growth in its DSL and in-region long-distance sectors, the downside is that voice revenues, and the local access lines that drive them, are still falling.
Buy the Advisor Report for this Company
 Price: $495
Also view | Market Advisors | Intelligence Report Summaries |
| Free Competitive Intelligence | Coverage Description |
. Available Company Advisors 

AOL
AOL is attempting to be the first stop for consumer broadband users as a destination for premium content and online communication tools. The company is trying to shed its dial-up roots and grab advertising dollars away from Google, MSN and Yahoo!. (4/17/2008)

 Price: $495

Apple
Apple dominates the online music industry with its host of portable devices like the iPod nano supported by its popular iTunes Store selling both songs and movies to over 50 million online customers. The next hurdle is to make Apple TV as popular. (3/17/2008)

 Price: $495

AT&T
AT&T has expanded U-verse, it continues to grow DSL, and it has made progress in post-acquisition integration of BellSouth markets. AT&T has increased its focus on consumer mobility, and it continues to improve its consumer broadband products. (4/22/2008)

 Price: $495

Cablevision
Cablevision leads the cable industry with penetration of digital video, data, and voice and it has an industry- leading ARPU, but it faces an increasing threat from FiOS and may be a victim of its own success as it tries to maintain revenue growth. (4/24/2008) 

 Price: $495

Charter
Charter has acquired more than a million voice subscribers, and increased 2007 ARPU to $97.99 but it continues to lose basic video customers and its debt load hampers the company’s ability to modernize the network quickly. (3/20/2008)

 Price: $495

Comcast Cable
Comcast, the nation’s largest MSO, showed impressive voice subscriber gains and moderate broadband growth in 2007. But while its ARPU is growing, it lost 180,000 basic video subs in 2007 and has started to face increased competition. (2/29/2008)

 Price: $495

Cox Communications
Cox has offered triple play bundles for over a decade and 62% of the company’s customers buy at least two Cox bundled services. Cox has upped its HD channels, started switched digital deployment, and it has stopped selling Pivot. (4/29/2008)

 Price: $495

DIRECTV
DIRECTV’s current advantage over cable TV includes a sizable number of more HD channels. But satellite TV is still faced with tough competition from cable promotions and it must rely on telco partners to be part of a triple play bundle. (3/18/2008)

 Price: $495

DISH Network
DIRECTV’s current advantage over cable TV includes a sizable number of more HD channels. But satellite TV is still faced with tough competition from cable promotions and it must rely on telco partners to be part of a triple play bundle. (3/20/2008)

 Price: $495

EarthLink
EarthLink is just trying to survive with restructuring, focused on preserving customer relationships and cutting struggling services like muni WiFi, some VoIP offerings (trueVoice and MindSpring) and satellite TV resell. (7/2/2008)

 Price: $495

Embarq
Embarq is the largest independent local exchange carrier in the country. The profitable telecom provider provides a large variety of bundled and integrated wireline and wireless voice, data and video services in 18 states. (4/16/2008)

 Price: $495

Google
Google is trying to go beyond Web search to offer consumers a higher level of entertainment and communications. However, the company is unclear on its long-term strategy, as it risks stretching itself too thin across unfamiliar territory. (5/6/2008)

 Price: $495

Hewlett-Packard
HP provides the consumer electronics to equip a home with high-tech entertainment products. The company has a focus in PCs and printers, and it distributes its digital home products directly and through major retailers. (8/31/2007)

 Price: $495

Microsoft
Microsoft’s entertainment and devices division was cash positive in FY 2008, but the Microsoft online services business continued to lose money despite aQuantive’s positive results. A Yahoo! acquisition may give Microsoft OSB needed momentum. (4/2/2008)

 Price: $495

Qwest
Qwest has seen revenue success with its bundles, and it is upgrading its broadband speeds in 23 markets. However, with no plans for broad deployment of its own wireline video service, its long-term opportunity to increase ARPU may be limited. (6/16/2008)

 Price: $495

Sony
Sony is pushing into the digital home market, trying to align its content business lines with its software systems and media players. However, it is struggling to reinvent itself while pursuing hit products such as its BRAVIA and PlayStation 3. (8/28/2007)

 Price: $495

Time Warner Cable
Time Warner Cable has increased its ARPU by growing digital subscribers and with value-added services like HD and DVR. But it has dropped Pivot, and it lost 151,000 basic video subscribers in 2007. Its new marketing effort may help. (5/7/2008)

 Price: $495

Verizon
Verizon has reached an impressive 16% penetration for FiOS TV and 21% penetration for FiOS Internet. Despite losing 10.4% of its switched access lines, bundles helped its consumer retail in-territory ARPU annual growth from $53.06 to $58.79. (2/5/2008)

 Price: $495

Vonage
Vonage achieved 75% annual growth in 2006, but this rate slowed to 23% by Q3 2007. Moreover, it lost its lead as the nation’s largest VoIP provider to Comcast and Time Warner Cable, as the cable companies continue to gain VoIP market share. (12/18/2007)

 Price: $495

Yahoo!
Yahoo! is under the media microscope with Microsoft trying to buy it for $44 billion. While its CEO and founder, Jerry Yang, is trying to hold things together as a standalone company there are doubts Yahoo! can last without some kind of big move. (3/4/2008)

 Price: $495


Top

Purchase Reports Online
Purchasing and downloading reports online is quick and easy.
1. Review the license agreement prepared by our lawyers.
The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights.
2. Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description.
3.

Follow the checkout steps on our secure e-commerce site.

All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information.

We accept the following credit cards:

4. Once your credit card is confirmed, you can download the reports.
Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader
5. Special Offer: If you purchase two or more reports in one category, we will send you a custom Head-to-Head Company Comparison in one business day. More information. Contact us for special requirements.

Contact Information
Email:

Top


. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

Top

. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

Top




Search Company Advisors:

Google
  Current Analysis helps clients beat the competition by providing continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product managers, and executives to quickly anticipate and respond to competitor threats. We collaborate with clients to foster measurable improvements in competitive responsiveness.
Request Trial Access. Request More Information.
 

Current Analysis
Washington, D.C. +1 703 404 9200, Toll free 877 787 8947
Paris, France +33 (0) 1 41 14 83 14
© 2008 Current Analysis Inc. All rights reserved. | Privacy Policy