LG Electronics
LG is concentrating more on unique designs for Verizon Wireless as it loses shelf space at Sprint and AT&T to Samsung, and the market for phones below $49 intensifies. (9/26/2007)

Price: $495

Motorola
Motorola is deeply flawed globally, with declining sales, market share, and margins, but the U.S. continues to be a relative bright spot. The RAZR2 and Q9 should give Motorola a short-term bump, but long-term success is still a work in progress. (9/6/2007)

Price: $495

Nokia
Nokia has found a good balance between sales and profit margins globally, and is stealing market share from Motorola in large chunks. However, in the carrier-driven U.S. market, Nokia continues to flounder. (9/27/2007)

Price: $495

Palm
Palm is a victim of self-inflicted wounds; with no real innovation since the original Treo 600 and a mobile OS hole out of which it is only now climbing, Palm is caught between RIM for mobile e-mail and Apple’s iPhone for multimedia. (9/5/2007)

Price: $495

Research in Motion (RIM)
The U.S. leads the world in mobile e-mail use thanks to RIM’s BlackBerry. Collectively, Microsoft-powered devices are a threat and Apple inhibits RIM’s consumer ambitions, but RIM is strong in the enterprise and its new models are competitive. (9/5/2007)

Price: $495

Samsung
Samsung is flooding every U.S. carrier with thin plastic clamshells, bars, and sliders with various feature combinations priced from zero to $49 with contract. This strategy can’t be helping the company’s margins, but it’s certainly competitive. (9/26/2007)

Price: $495

Sony Ericsson
Sony Ericsson has impressive handsets in Europe but has just a few midrange devices in the U.S., where it has almost nonexistent distribution. Meanwhile, Apple has taken over Sony Ericsson’s rightful place in high-end musicphones. (9/26/2007)

Price: $495

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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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