3
3 Group continues to innovate, adding ad-funded music videos to its content portfolio. With mobile broadband also becoming popular with consumers, 3 Group continues to attract new customers. (6/13/2008)

Price: $495

Bouygues Telecom
Bouygues Telecom has updated its popular Neo tariffs and accelerated its plans for HSPA services and coverage. An agreement with Neuf Cegetel to offer DSL services will broaden its appeal and foster increased customer loyalty. (7/11/20

Price: $495

KPN Mobile
KPN’s ‘Back to Growth’ strategy is heavily mobile and ‘challenger’-centric, with a focus on flat-rate mobile voice and data and international expansion. (7/10/2008)

Price: $495

Movistar
Movistar continues its strong performance in Spain and remains the dominant player, but greater competition from pricing pressure and new entrants is forcing the incumbent to continually react to a changing market environment. (8/18/2008)

Price: $495

O2/Telefonica Europe
High-value customer acquisition and retention is the key to Telefonica O2’s continued quality performance in the UK. Creating a common service strategy across its key UK and German markets is still a challenge, however. (7/22/2008)

Price: $495

Orange Group
A refreshed global brand campaign is breathing new life into the France Telecom NeXT strategy. Nonetheless, the developing ‘content everywhere’ focus is concentrated in the home French market. (7/14/2008)

Price: $495

Proximus Mobile Belgium
Proximus’ contract growth improves the customer mix and MVNO activity bolsters customer numbers. But performance is mixed, with churn and ARPU in decline despite increased usage. Proximus needs to leverage its new customer focus to drive growth. (7/16/2008)

Price: $495

T-Mobile
Aggressive and innovative pricing is a key element of T- Mobile’s recovery strategy in Europe. Mobile Internet innovation will be key throughout the remainder of 2008. (7/17/2008)

Price: $495

TDC Mobile
TDC continues to focus on the Nordic region, with a thorough re-organisation of its operations and divestiture of international operations. But greater regional competition and pricing pressures fuel the need for more innovation and new services. (5/27/2008)

Price: $495

Tele2 Mobile
Tele2 continues to refocus on its mobile network presence with further divestments and new Russian licenses. But the strategy of price leadership and simplicity is under scrutiny and costs are increasing due to the success of mobile broadband. (8/6/2008)

Price: $495

Telecom Italia Mobile (TIM)
TIM is maintaining its market share in the face of rapid service innovation, MVNO proliferation and multi-service competition. Underlining its leadership in VAS, bundling and UMTS remains a key priority. (7/14/2008)

Price: $495

Telenor Mobile
Telenor continues to chase contract customers and relies on market segmentation to drive growth and reduce churn. However the Nordic market remains highly competitive and despite new services, margins and revenues remain under pressure. (8/6/2008)

Price: $495

TeliaSonera Mobile
TeliaSonera remains focused on driving results, recording growth in customers, revenues and usage, but competition across the company’s traditional European footprint remains intense, leaving it to look to elsewhere for longer-term growth. (8/7/2008)

Price: $495

Virgin Media
Virgin Media's cross-selling, multi-service strategy is bearing fruit with continued gains in mobile contract customers and a ready supply of new bundling ideas. However, compelling content remains key to the success of the multi-play proposition. (6/13/2008)

Price: $495

Vodafone Group
Vodafone’s Total Communications Strategy is gathering pace. Innovative, new thinking in the ‘Mobile Internet’ space will come to the fore in 2008. (7/21/2008)

Price: $495

Wind
Wind develops its mobile business with a focus on customer retention, driving usage and exploiting its HSPA network. Whilst the Noi portfolio of converged services continues to perform, Wind needs to maintain momentum with added innovation. (8/11/2008)

Price: $495

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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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