Companies We Cover
Consumer Services Europe
In-Depth, Unbiased Company Assessments
Consumer Services Europe
| Available Company Assessments | Report Contents | About Company Assessments | How to Get Company Assessments |

About Company Assessments
Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their Company Assessment reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to Get Company Assessments
Vendors competing in the markets we cover can read Company Assessements with a subscription to the Current Analysis CurrentCOMPETE Competitive Intelligence Platform.
Purchase and download Company Advisor reports online.

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More on Consumer Services Europe | Coverage Description | Analysts | Sample Competitive Intelligence |
| Companies | Markets | Products | Intelligence Report Summaries | | Client Access |
. Available Company Assessments 

3 Group
3 Group continues to rock the mobile services industry boat with an increasingly aggressive ‘free service’ marketing story, which is causing concern among its European competitors. (2/24/2010)
| Client Access |

Belgacom
Belgacom is firmly entrenched as the country's consumer fixed and mobile market leader and is having solid success with its bundles and IPTV offer, but cable players remain a significant threat in the multiplay space in the north of the country. (11/2/2009)
| Client Access |

Bouygues Telecom
Bouygues Telecom has tackled the consumer market with an integrated service offering encompassing fixed and mobile voice, broadband Internet and IPTV, but the operator will still struggle as a smaller player in a market rife with heavyweights. (7/16/2009)
| Client Access |

BSkyB
BSkyB is the largest pay-TV provider in the UK, has good LLU broadband and fixed telephony capabilities and a large customer base. No mobile operations and competition within broadband and content markets are major handicaps. (11/19/2009)
| Client Access |

BT
BT still leads the UK consumer broadband market, growing its share of DSL net adds and pushing hard with portfolio differentiation, but regulation and consumer advocacy create a competitive environment with no shortage of heavy hitting opponents. (12/7/2009)
| Client Access |

Deutsche Telekom
Deutsche Telekom remains Germany’s consumer mobile and broadband market leader, and has a solid presence in Eastern Europe, but fixed line losses, pricing pressure and an overall decline in the domestic business remain major challenges to growth. (11/16/2009)
| Client Access |

France Telecom
France Telecom is the clear consumer market leader in its home country, but operations in both Spain and the UK are under pressure from fierce competition. Continued service innovation and multiplay offers are key to countering competitors. (3/1/2010)
| Client Access |

KPN
KPN is the dominant consumer services provider in its domestic market, and the company's challenger strategy in its foreign mobile markets is innovative and aggressive. Mobile broadband will be KPN's next major competitive battleground abroad. (2/22/2010)
| Client Access |

Lebara Mobile
Lebara Mobile is one of the UK's leading ethnic MVNOs, leveraging a tight focus and targeted marketing to achieve growth. But there is no dearth of competition from like-minded rivals offering near price parity and comparable international reach. (8/20/2009)
| Client Access |

Swisscom
Swisscom remains entrenched as the country’s consumer market leader, but competition will inevitably increase as LLU is implemented, cable players enhance their presence with deployment of EuroDOCSIS 3.0 and Sunrise and Orange move to merge. (12/8/2009)
| Client Access |

TDC
TDC has retrenched to the home market, with a greater Nordic emphasis than ever. New services such as PLAY and its bundled dual and triple play packages are underlining the challenge. (1/19/2010)
| Client Access |

Tele2
Tele2’s no-frills proposition is resounding well in the current economic climate. A new push in the small business segment in the Nordics, and aggressive moves in Russia make for a pragmatic growth strategy. (12/14/2009)
| Client Access |

Telecom Italia
Telecom Italia is Italy's dominant consumer mobile and DSL player leveraging integrated fixed and wireless assets, but domestic revenue is skewed toward declining retail voice sales and competition from alternative operators remains aggressive. (7/14/2009)
| Client Access |

Telefónica
Telefónica is the clear leader in its home consumer market, but fierce competition in Germany and the UK presents an ongoing challenge, particularly in the multiplay arena, where service packages incorporating television are increasingly popular. (2/26/2010)
| Client Access |

Telekom Austria Group
Telekom Austria is the clear leader in its consumer market despite challenges from alternative players. The company is winning back fixed line customers with bundled multiplay offers and growing both its fixed and mobile broadband customer bases. (3/1/2010)
| Client Access |

Telenor
A recent streamlining exercise across its key Nordic markets has left Telenor leaner and meaner. New flat-rate and bundle aggression throughout Q3 and Q4 2009 sees Telenor targeting higher-value customers. (12/10/2009)
| Client Access |

TeliaSonera
TeliaSonera is the leading mobile and broadband provider in Sweden and in the top three in Finland, Norway and Denmark, but the company faces sophisticated and determined competition in the highly evolved and mature Nordic market. (3/5/2010)
| Client Access |

Virgin Media
Virgin Media has a solid multi- and quad-play portfolio offering numerous bundling options. The company's appeal is broadened by the pains it takes to explain issues such as realistic broadband speeds and traffic management simply and clearly. (12/29/2009)
| Client Access |

Vodafone Group
New projects such as Vodafone 360 and a cloud services push are helping define Vodafone’s ‘total communications strategy.’ However, Europe’s third largest DSL provider still needs to establish DSL brand awareness. (11/13/2009)
| Client Access |

Wind
Wind is developing its mobile business with a focus on customer retention, driving up usage and expanding HSDPA coverage. While the company's bundled services continue to perform, Wind needs to maintain momentum with added innovation. (4/21/2009)
| Client Access |

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. Company Assessment Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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About Current Analysis Company Assessments
Current Analysis Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to get Company Assessments
Vendors competing in the markets we cover can read Company Assessements with a subscription to our CurrentCOMPETE Competitive Intelligence Platform.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform
• Company Advisor reports can be Purchased Online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions.
Look for the Purchase Advisor Online links.



Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in highly volatile markets.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform


 
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