Companies We Cover
Wireless Services - Europe
Wireless
| Coverage Description | Client Access | Analysts | Intelligence Report Summaries |
| Companies | Products | Markets | Free Competitive Intelligence |

Company Advisor reports from Current Analysis deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision. Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.

Subscription clients can access full Company Assessments on our CurrentCOMPETE™ Intelligence Portal (click the Client Access link). They get real-time analysis of breaking industry news and events, as well as intelligence reports on companies, products and markets. Company Advisor reports on individual companies are available for purchase and download online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions.

Company Advisors
Wireless Services - Europe
Buy Reports Online
Price: $495
Free Head-to-Head Company Comparison. More Information
Report Info
Available Reports | Report Contents | View Sample | How to Purchase | Client Access
Companies Competing in the Market
(Guide to Company Ratings)
Company Current Perspective Vision
3 Neutral/Positive Positive
Bouygues Telecom Neutral/Positive Neutral
KPN Mobile Neutral/Positive Neutral
Movistar Positive Neutral/Positive
O2/Telefonica Europe Neutral/Positive Positive
Orange Group Neutral/Positive Neutral/Positive
Proximus Mobile Belgium Neutral/Positive Neutral/Positive
TDC Mobile Positive Neutral/Positive
Tele2 - Mobile Neutral/Positive Neutral/Positive
Telecom Italia Mobile (TIM) Neutral/Positive Neutral/Positive
Telenor Mobile Neutral/Positive Neutral/Positive
TeliaSonera Mobile Positive Positive
T-Mobile Neutral/Positive Neutral
Virgin Media Neutral/Positive Neutral/Positive
Vodafone Group Positive Neutral/Positive
Wind Neutral/Positive Positive
Company Advisor Report Excerpt
(List of available reports)
Company
Report Updated
Movistar 8/18/2008
Company Strengths and Weaknesses
Excerpt from Company Strengths
• Movistar is the undeniable leader in Spain with a dominant 45% hold over the market. The operator has reported a positive turnaround in churn control and is starting to leverage the ‘community effect’ throughout its voice and data portfolio.
Excerpt from Company Weaknesses
• The Spanish mobile market is now showing signs of increased maturity, with penetration levels at over 100% for the first time. The re-entrance of TeliaSonera’s Yoigo and the appearance of at least 11 Spanish MVNOs are challenging Movistar at the lower end of the market.
Buy the Advisor Report for this Company
 Price: $495
Also view | Market Advisors | Intelligence Report Summaries |
| Free Competitive Intelligence | Coverage Description |
. Available Company Advisors 

3
3 Group continues to innovate, adding ad-funded music videos to its content portfolio. With mobile broadband also becoming popular with consumers, 3 Group continues to attract new customers. (6/13/2008)

  
 Price: $495

Bouygues Telecom
Bouygues Telecom has updated its popular Neo tariffs and accelerated its plans for HSPA services and coverage. An agreement with Neuf Cegetel to offer DSL services will broaden its appeal and foster increased customer loyalty. (7/11/20

  
 Price: $495

KPN Mobile
KPN’s ‘Back to Growth’ strategy is heavily mobile and ‘challenger’-centric, with a focus on flat-rate mobile voice and data and international expansion. (7/10/2008)

  
 Price: $495

Movistar
Movistar continues its strong performance in Spain and remains the dominant player, but greater competition from pricing pressure and new entrants is forcing the incumbent to continually react to a changing market environment. (8/18/2008)

  
 Price: $495

O2/Telefonica Europe
High-value customer acquisition and retention is the key to Telefonica O2’s continued quality performance in the UK. Creating a common service strategy across its key UK and German markets is still a challenge, however. (7/22/2008)

  
 Price: $495

Orange Group
A refreshed global brand campaign is breathing new life into the France Telecom NeXT strategy. Nonetheless, the developing ‘content everywhere’ focus is concentrated in the home French market. (7/14/2008)

  
 Price: $495

Proximus Mobile Belgium
Proximus’ contract growth improves the customer mix and MVNO activity bolsters customer numbers. But performance is mixed, with churn and ARPU in decline despite increased usage. Proximus needs to leverage its new customer focus to drive growth. (7/16/2008)

  
 Price: $495

T-Mobile
Aggressive and innovative pricing is a key element of T- Mobile’s recovery strategy in Europe. Mobile Internet innovation will be key throughout the remainder of 2008. (7/17/2008)

  
 Price: $495

TDC Mobile
TDC continues to focus on the Nordic region, with a thorough re-organisation of its operations and divestiture of international operations. But greater regional competition and pricing pressures fuel the need for more innovation and new services. (5/27/2008)

  
 Price: $495

Tele2 Mobile
Tele2 continues to refocus on its mobile network presence with further divestments and new Russian licenses. But the strategy of price leadership and simplicity is under scrutiny and costs are increasing due to the success of mobile broadband. (8/6/2008)

  
 Price: $495

Telecom Italia Mobile (TIM)
TIM is maintaining its market share in the face of rapid service innovation, MVNO proliferation and multi-service competition. Underlining its leadership in VAS, bundling and UMTS remains a key priority. (7/14/2008)

  
 Price: $495

Telenor Mobile
Telenor continues to chase contract customers and relies on market segmentation to drive growth and reduce churn. However the Nordic market remains highly competitive and despite new services, margins and revenues remain under pressure. (8/6/2008)

  
 Price: $495

TeliaSonera Mobile
TeliaSonera remains focused on driving results, recording growth in customers, revenues and usage, but competition across the company’s traditional European footprint remains intense, leaving it to look to elsewhere for longer-term growth. (8/7/2008)

  
 Price: $495

Virgin Media
Virgin Media's cross-selling, multi-service strategy is bearing fruit with continued gains in mobile contract customers and a ready supply of new bundling ideas. However, compelling content remains key to the success of the multi-play proposition. (6/13/2008)

  
 Price: $495

Vodafone Group
Vodafone’s Total Communications Strategy is gathering pace. Innovative, new thinking in the ‘Mobile Internet’ space will come to the fore in 2008. (7/21/2008)

  
 Price: $495

Wind
Wind develops its mobile business with a focus on customer retention, driving usage and exploiting its HSPA network. Whilst the Noi portfolio of converged services continues to perform, Wind needs to maintain momentum with added innovation. (8/11/2008)

  
 Price: $495


Top

Purchase Reports Online
Purchasing and downloading reports online is quick and easy.
1. Review the license agreement prepared by our lawyers.
The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights.
2. Select the reports you wish to purchase by clicking the "Purchase" button just below the report name and description.
3.

Follow the checkout steps on our secure e-commerce site.

All information you exchange with the secure site cannot be viewed by anyone else on the Web. All information is confidential and is used for internal purposes only. Under no circumstance will Current Analysis sell or otherwise redistribute this information.

We accept the following credit cards:

4. Once your credit card is confirmed, you can download the reports.
Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader
5. Special Offer: If you purchase two or more reports in one category, we will send you a custom Head-to-Head Company Comparison in one business day. More information. Contact us for special requirements.

Contact Information
Email:

Top


. Company Advisor Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

Top

. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

Top




Search Company Advisors:

Google
  Current Analysis helps clients beat the competition by providing continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product managers, and executives to quickly anticipate and respond to competitor threats. We collaborate with clients to foster measurable improvements in competitive responsiveness.
Request Trial Access. Request More Information.
 

Current Analysis
Washington, D.C. +1 703 404 9200, Toll free 877 787 8947
Paris, France +33 (0) 1 41 14 83 14
© 2008 Current Analysis Inc. All rights reserved. | Privacy Policy