Alltel
Alltel is the fifth largest U.S. wireless carrier. The company offers wireless services within 35 states to more than 12 million subscribers. The carrier offers CDMA-based services. Alltel has been success by primarily operating in less competitive rural markets where its complementary wireless and wireline services provide a strong value proposition. (6/24/2008)

| Client Access |

AT&T
AT&T still holds the nation’s largest carrier position, but with Alltel falling into the Verizon Wireless fold, it needs to step up innovation to stay competitive; exploiting the iPhone’s popularity can’t hurt. (11/3/2008)

| Client Access |

Boost Mobile
Boost Mobile is a wholly-owned subsidiary of Sprint and offers prepaid-based "lifestyle" services focused on the youth segment. Boost Mobile was originally part of Nextel Communications and, as such, leverages the Nextel iDEN network. This allows Boost to differentiate itself by using the Nextel Push-To-Talk service with its distinctive "chirp". (6/24/2008)

| Client Access |

Cincinnati Bell Wireless
Cincinnati Bell Wireless is a wholly-owned subsidiary of Cincinnati Bell, which bought out the remaining 19.9% stake from AT&T/Cingular in 2006 (Cincinnati Bell Wireless was originally a joint venture/AT&T Wireless affiliate). The carrier offers a GSM-based network and operates in the greater Cincinnati and Dayton areas. (7/21/2008)

| Client Access |

Google
Google continues to reach out beyond its origins as a search engine to engage with the consumer in more of their Internet entertainment and communication activities. It has high hopes for its Android mobile platform and new Web browser, Chrome. (9/4/2008)

| Client Access |

Helio
Helio is an MVNO that is co-owned by South Korea's SK Telecom and Earthlink. The MVNO leverages Sprint's CDMA-based network and targets the youth segment with appealing devices and integrated data/voice offerings. (7/15/2008)

| Client Access |

Leap Wireless International
Leap resolves its litigation issues with MetroPCS, procuring new markets in the process, and enters the mobile broadband arena with an attractive offering. However, it faces competition from national wireless carriers due to its limited coverage. (10/10/2008)

| Client Access |

MetroPCS
MetroPCS offers all-you-can-eat local calling plans for a fixed monthly rate. As a result, it can be argued that MetroPCS competes with both wireless and wireline providers. The carrier offers CDMA-based services. MetroPCS and Leap Wireless offer very similar solutions but do not currently have a geographical overlap. (7/24/2008)

| Client Access |

Sprint Nextel
Sprint is the third largest U.S. wireless operator (behind AT&T and Verizon Wireless). In addition to offering consumer and enterprise-oriented wireless services over it's CDMA-based network, Sprint has also been an aggressive supporter of MVNO solutions including both success stories - such as Virgin Mobile - as well as spectacular failures (Disney and Mobile ESPN) (7/18/2008)

| Client Access |

T-Mobile USA
T-Mobile USA is a subsidiary of Germany’s Deutsche Telekom. T-Mobile USA provides wireless voice and data services across the US, based on a GSM infrastructure. The carrier is the fourth largest wireless service provider in the US, after AT&T Verizon Wireless and Sprint. T-Mobile primarily targets two distinct consumer segments: the youth market and the family unit. (8/18/2008)

| Client Access |

U.S. Cellular
U.S Cellular, based in Chicago, is a regional wireless provider offering both contract and prepaid services. The company operates a CDMA-based network as well as a legacy TDMA network. US Cellular provides wireless services primarily to smaller markets, with the one notable exception of Chicago, the company's home town, where it provides an aggressive mix of strong regional coverage and aggressive pricing to maintain a competitive edge. (9/17/2008)

| Client Access |

Verizon Wireless
Verizon Wireless is the second largest wireless carrier in the U.S. market and operates a CDMA-based network. The company's network covers 253 million POPs on its own network and 292 million POPs when including partnerships with affiliates. Verizon Wireless is owned by Verizon Communications (55%) and Vodafone (45%). (8/18/2008)

| Client Access |

Virgin Mobile
Virgin Mobile USA, headquartered in Warren, NJ, is a mobile virtual network operator (MVNO) offering prepaid cellular services in the United States. The youth-focused MVNO leverages Sprint's CDMA-based network. (9/19/2008)

| Client Access |

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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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