Page Printer Usage Trends and Purchasing Behaviors

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The page printer market is changing rapidly and dramatically, driven by falling unit prices, changing business behaviors and consumer interests, and a commensurate increase in manufacturers’ focus on consumable margins. Vendors are under increased pressure not only sell the printer, but sell the printer to a profitable user. To successfully navigate these market changes, real-world user metrics are critical.

This primary research program surveyed 527 users of monochrome and color page printers in home and business settings. The report details the brand and model of printers used, price bands, types of usage, variables that drive increased usage, consumable purchase trends, and monthly page volumes.

Emphasis was placed on ensuring the objectivity and reliability of the data. Respondents reported page volume data from on-board printer metric reports, eliminating the uncertainty inherent in self-reported behaviors.

The result is a rich set of real-world usage data drawn from consumer households and business of all sizes. This clear view of usage metrics provides actionable insight into the behaviors that drive print usage in the page printer market. The findings from this research are available in standard and custom formats.

Topics Covered

Brands Covered

  • Brother
  • Dell
  • HP
  • Konica Minolta
  • Lexmark
  • Samsung

Use/Location of Printer

  • Home Personal
  • Home Business
  • Home Mix
  • Office Business

Business Characteristics

  • Industry
  • Size of Company

Cartridge Preferences

  • Current Cartridge
  • Purchase Preferences

Report Deliverables

Summary Report: An overview of the study and key findings, including the criteria that influence print volumes.

Banner Books: Survey results from the study, delivered in table format (.rtf or .doc). Banner variables include the questions asked, including year and channel of purchase, printer location, number of users, size of business, etc.

Data Worksheets: Excel spreadsheets containing data from the study. Pivot-table ready.

Analyst Inquiry Time: To address data, methodology, or meaning of the data.

Custom Data Analysis: Available upon request. Fee will be dependent on the nature of the request.

 

For more information, please contact:

Richard Alires
VP Sales
+1 858 729 2885
Email: