Identifying the Business Opportunity
in Operator Content Delivery Networks |
The CDN value proposition being put forth today by equipment vendors
misses the broader picture and key business opportunities. |
As video increasingly drives the growth of network traffic flow, service providers are burdened with the dilemma that investment expense to support expanded bandwidth requirements is not being met by increases in subscriber revenues. This tension between network capacity and business models is driving service providers to implement video-optimized content delivery network (CDN) strategies.
However, as CDN architectures emerge as solutions to offload network traffic, infrastructure vendors face new challenges to differentiate their offers. Should they focus on opportunities for managing costs, increasing scale, or growing revenue? Should they establish broad partnerships and ecosystems to address the entire content value chain, or focus on more discrete opportunities?
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The latest Current Analysis CCDN report clarifies service providers’ interest in CDN solutions across North America and Europe. This report helps vendors discover essential operator strategies, preferences, and barriers for procuring CDN solutions, thus allowing vendors to identify where their specific capabilities best align with customer requirements.
Our report identifies product capabilities vendors should develop to meet customer requirements and exceed competitor capabilities. The report findings illuminate the market insight of vendors providing CDN solutions and analyzes the vital cross-functional buying and decision-making processes for making CDN purchase decisions. Our research provides an unbiased view to the market to help vendors gain the robust, objective intelligence necessary to develop winning strategies and tactics.
Current Analysis’ unique combination of demand-side and supply-side analysis helps align vendor market positioning with service provider requirements, and arms vendor sales and marketing teams with important tactical recommendations to improve the competitive
differentiation of their CDN offerings.
To purchase this report, or for more information on this topic, please fill out the following form:
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