Cloud Services: Understanding Enterprise Adoption
and Expectations in a Crowded Marketplace |
| Sample Details |
| Respondents – Enterprises (500*-5,000 employees) all currently using or planning, in the next 24 months - to implement Cloud-based solutions in their organization |
* In the Asia-Pacific study the survey also includes companies with 200-499 employees
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| Countries Covered |
| AP: |
Australia, China, India and Singapore |
| EU: |
France, Germany, Italy, Spain, Sweden and the UK |
| NA: |
US and Canada |
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The Cloud Services marketplace is rich with opportunity, but is highly congested and competitive. While customers are understandably excited by the prospect of greater flexibility and lower cost structures, they are confused by the messaging and propositions from the suppliers. It is critical for suppliers to understand where customers are looking for these services they need, how they are evaluating the services and where they sit vis-à-vis the competition in the market.
Current Analysis offers a series of studies (Europe, Asia-Pacific and North America) that provides suppliers detailed insight into Enterprise perceptions, needs, expectations and requirements for buying Cloud Services.
Current Analysis’ in-depth study reveals key perspectives from hundreds of Enterprises who already have adopted and those planning to adopt Cloud Services. The study looks at IaaS, PaaS and SaaS separately and also considers those currently in the planning phase for acquiring services as well as those that have
already adopted some services in their organization.
Suppliers who do not have the right positioning in the market or who are potentially talking to the wrong type of decision makers will be ignored by the customer. Companies who buy this report will gain valuable insights in order to be able to tailor their products, services and Cloud go to market strategy in a way that maximizes their chances of success and ensures their messaging is in line with customers’ agenda and viewpoint.
| Respondent Organization |
| Vertical Markets |
NA |
EU |
AP |
| Business Services |
14% |
13% |
14% |
| Central/Local Government |
11% |
9% |
7% |
| Health & Education |
15% |
11% |
15% |
| Communication & Utilities |
12% |
7% |
7% |
| Construction, Mining and Agriculture |
5% |
7% |
6% |
| Finance, Banking & Insurance |
13% |
9% |
6% |
| Manufacturing |
10% |
9% |
23% |
| Transport & Distribution |
10% |
9% |
6% |
| Wholesale & Retail |
7% |
10% |
9% |
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Topics Covered:
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Types of Cloud Service used and typical number of suppliers retained for each service
- Proportion of IT needs met through the use of Cloud Services, now and in 24 months time
- How the role of the IT department is changing as a result of the decision to adopt Cloud Services
- Which types of supplier organisation are seen as primary suppliers for different types of Cloud Services?
- Selection criteria for Cloud Service suppliers
- Enterprise concerns in adopting Cloud Services
- Importance of Security Certification
- Expected benefits from adopting Cloud Solutions
- Job function for deciding on Cloud Strategy
- Satisfaction of SLAs
Current Analysis has obtained insights from hundreds of Enterprises who are actually buying these services and is able to provide a granular perspective from a regional and country level basis on how the market views the supply of Cloud Services. This study provides the objective and unbiased tactical insights and recommendations to help suppliers gain significant traction with customers and a competitive edge in the marketplace.
To purchase these reports, or for more information on this topic, please fill out the following form:
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