Current Analysis has released two comprehensive research studies – one each for the U.S. and Western Europe – on the significant impact of consumerization on IT, centering on the critical mobile device support issues and plans. These reports explore the key themes defining the opportunities and threats for IT vendors, and delve into the emerging patterns of use and management of consumer devices within enterprises, also known as “bring your own device.”
Based on more than 600 interviews with IT managers regarding their plans to support – or not support – consumer mobile devices in their enterprise, the research details enterprise policies regarding employee devices, their plans to develop “closed” (enterprise-owned and controlled) or “open” mobile device environments, and preferences for internally-managed or outsourced support and management of mobile devices and security.
Each report includes full data and analysis of over 30 key questions regarding mobility and consumerization, including:
- Willingness to support devices – corporate control vs. open policy
- Device ownership and expense management
- Security
- Interest in/willingness to integrate corporate IT services on employees’ mobile devices
- Interest in enterprise-grade devices vs. enterprise capabilities extended to consumer devices
- In-house management vs. managed services
Only Current Analysis takes a tactical, sales enablement approach which goes beyond the analysis and findings to highlight the important “hot buttons” that vendors can target in their messaging to buyers. Our independent research represents the voice of the customer and provides an unbiased market view to help companies gain the robust, objective intelligence necessary to develop winning strategies and tactics.
Knowing how end-users are dealing with the challenge of consumerization (as exposed by their attitudes with regard to mobile devices such as tablets) gives vendors the essential insights to shape their business approach and provides a secure base upon which to build product and service plans. Vendors that fully understand and accurately leverage this vital knowledge will gain a distinct competitive advantage.
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