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Primary Research

Critical Insights to Help Companies
Differentiate and Win More Business
Purchasing decisions are shifting outside of the Enterprise IT department. Only Current Analysis conducts the comprehensive research to identify who IS making the decision and uncovers not only what they are buying and why, but also their buying agenda and criteria:
slices based on adoption, size of business, region, vertical market
view to the competitive landscape made up of both legacy and emerging players.
Our Primary Research provides insight and guidance to marketing, product management, competitive intelligence and sales teams based on real-world “voice of the customer” research within the Enterprise in the U.S., Europe and Latin America. No other company offers the depth of coverage, both in size and scope of survey panels.
The Current Analysis Difference
Not Just Voice of Customer research – Our results are enhanced with Current Analysis' understanding of the challenges and competitive pressures that key competitors and ecosystem players are experiencing. As a result, the end-product is focused on meaningful priorities
Consultation with our Custom Research Directors and Analyst Teams – Understand specific areas of opportunity and the major differentiators from your key competitors from our team of market and competitive intelligence experts.
Only Current Analysis views these markets on the basis of geography, industry, enterprise size, vertical and service type. We bring together in-depth Enterprise Primary Research with industry knowledge and expertise upon which we’ve built our reputation.
Empower Your Team with Knowledge
that Will Give You the Competitive Edge!


Custom Solutions
Sales Battlecards
Trump Cards
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Vertical Industry Sales Enablement
Customer Decision Analysis
Product Launch Assistance
Primary Research

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