Competitive Response Solutions
CTIA Wireless 2009
Current Analysis Show Wrap-Up

CTIA Wireless 2009 this year featured more than 1,000 exhibitors showcasing offerings that span the device, infrastructure, enabling technology, entertainment and business application sectors.

Current Analysis was at the the show, and our analysts wrote intelligence reports on many announcements made there. Highlights from these reports appear below. Clients with a subscription to respective modules can read the full report by clicking the Client Access links.

| Services | Devices | Infrastructure |

Services
► AT&T Shows Its Commitment to Openness by Fuelling Rapid Application Development
Wireless Services - U.S. - April 7, 2009 - AT&T launched Apps Beta, a program that allows developers to test their applications with users before submission. The launch will improve the image of devCentral program among developers and contribute towards the quality of applications.
► Jasper Wireless Embraces Consumer M2M with TomTom Relationship
Enterprise Mobility - U.S. - April 6, 2009 - Jasper Wireless continues to expand to consumer M2M markets, with its deal with TomTom to provide wireless connectivity for personal navigation devices. However, it will face increasing competition from carriers playing a direct role in M2M.
► Verizon Wireless is the First U.S. Carrier to Offer DRM-Free MP3s
Wireless Services - U.S. - April 6, 2009 - Verizon Wireless became the first carrier to offer MP3 format music files to consumers via its online Media Store. However factors like uncompetitive pricing and the service’s limited applicability to PC-only music downloads will curb its appeal.
► Zer01 Lays Out Details of Its Unlimited Voice and Data Plan
Wireless Services - U.S. - April 2, 2009 - Zer01, a company seemingly coming out of nowhere will launch unlimited domestic voice and data service for $69.95 including the ability to tether a computer. On top of this, it’s prepaid. Could all this be too good to be true?
Complimentary Reports
► MSO vs. DBS vs. Telco: 2008 Winners and Losers
  An analytical comparison of 2008 results from the top phone companies, cable companies and satellite providers.
► Linking Mobile Phones to Video Trapped At Home
  An analysis of five solutions available today that allow consumers to take premium content with them in their mobile phone.
► Ranking of Key Players in the Mobile Advertising Space
  As mobile advertising aggregators crowd the ecosystem with promises to enhance marketing strategies, it is critical to assess their capabilities to match requirements. This report simplifies the process by ranking them on predefined parameters.
► The Meteoric Rise of Mobile Social Networking
  Mobile social networking is a global phenomenon aided by the ubiquity of large screen phones and unlimited data plans. Its viral nature opens a new revenue source for carriers and marketers by creating the right setting for peer-to-peer marketing.
► T-Mobile’s Multifaceted Retention Plan
  While retention is a necessity at every carrier, T-Mobile’s new retention effort with unlimited calling offers and a switching referral credit presents both a defensive and offensive face.
► Has Industry Consolidation Killed Wireless Competition?
  The fears that wireless competition is dead with larger carriers growing much larger may be unfounded. Emerging entities have the potential to provide some new substantial competitive pressure in the U.S. wireless game.
► Boost Upends the Industry with a $50 National Unlimited Calling Plan
  Prepaid carrier Boost Mobile is coming back in a big way. Riding on the underused iDEN network, the carrier’s national $50 unlimited plan should eat into prepaid competitors’ marketshare and pick up some postpaid and wireline users too.
 

Devices
► Samsung Upgrades the Instinct at Sprint
Mobile Devices - April 2, 2009 - Samsung and Sprint announced the Instinct S30, which offers minimal upgrades to the predecessor Instinct, and stands little chance of enjoying similar success as it will be overshadowed by the upcoming Palm Pre.
► Sprint Also Expands Consumer QWERTY Messaging with Sanyo SCP-2700
Mobile Devices - April 2, 2009 - Better late than never, Kyocera-Sanyo joins the QWERTY crowd with a low-cost, easy-to-use messaging device: the Sanyo SCP-2700 at Sprint. Will its social networking capabilities be enough to distinguish it from the QWERTY devices on the market?
► AT&T Rolls Out Extensive QWERTY Lineup
Mobile Devices - March 31, 2009 - AT&T may be best known for the iPhone, but it is making an aggressive push into messaging with a new QWERTY lineup including smartphones from Nokia and Samsung, and featurephones from Samsung and LG across the price spectrum.
Complimentary Reports
► Palm is Back
  Palm has been coasting on the Palm OS (and mediocre Windows Mobile phones) for far too long, and it has bet the company on a new device and OS. Palm still has significant challenges, but the pre is terrific.
 

Infrastructure
► ALU Finally Releases an EPC Story – And It’s a Good One
Wireless Infrastructure - April 3, 2009 - Asked about Alcatel-Lucent’s EPC launch, competitors had a roughly common response: it was expected. Regardless, it was also critical for the vendor along with a smart use of successful service routing assets and mobile backhaul messaging.
► Alcatel-Lucent Gives LTE to CDMA – Like Any Good Leader Should
Wireless Infrastructure - April 2, 2009 - Across the globe, CDMA operators are looking to LTE as a future network evolution. As the CDMA market share leader, ALU needed to spell out a plan for supporting these evolutions. It also, however, needs to detail LTE solution capabilities.
► Three More Vendors Complete Pilot Certification for the IP/MPLS Forum’s Mobile Backhaul Certification Program
Carrier Infrastructure - April 2, 2009 - The IP/MPLS Forum announced that four vendors have completed the pilot phase of its MPLS in Mobile Backhaul Certification program, which allows vendors and operators to work together to provide a trusted industry benchmark.
► Nokia Siemens Networks Opens New Global Network Solutions Center
Telecom Infrastructure Services - April 1, 2009 - NSN formally launched its new Global Network Solutions Center, following up on its well-publicized corporate and services- specific business strategies. The center represents significant investments in centralized network operations services.
► Acme Packet Takes a Logical Step on Femtocells, Builds Out Partner Base
Wireless Infrastructure - March 26, 2009 - Where femtocells require security gateway and session controller functionality, it wasn’t surprising to see the space attacked by Acme Packet and GENBAND. New femtocell partnerships, however, signal the former’s commitment to the opportunity.
► AirWalk Launches Enterpise Femtocell to a Potentially Limited Market
Wireless Infrastructure - March 19, 2009 - AirWalk’s new enterprise-oriented femtocell promises 2G or 3G coverage and added user scalability that sets it apart from the company’s consumer femto. Unanswered questions on availability and integration, however, hurt the overall story.
Complimentary Reports
► Mobile Broadband vs. Mobile Backhaul
  Mobile data traffic is on the rise and backhaul appears to be a bottleneck. An examination of some of the key issues facing operators and vendors alike.
► I’m 4G and You’re Not – So There!
  Where are we in the race to deploy 4G and what’s at stake? A look at progress on some key requirements.
 
 

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Current Analysis provides comprehensive coverage of the U.S. wireless market through a combination of qualitative analysis and quantitative wireless price and feature tracking of the voice and data services, as well as the handsets available by the major U.S. carriers. This information is melded together in a web-based portal to provide rapid access to all relevant information.

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Quarterly Handset Trending Report
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Q3 2008 Metrics and the Big Four Wireless Landscape
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