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CeBIT 2008
BT Germany Announces Mobile Access with Onevoice
| Mar 5, 2008 | Business Telecom Services - Europe | Show Update
| Analyst: Dustin Kehoe
Current Perspective: Positive
Vendor Importance: Moderate
Market Impact: Moderate |
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Event Summary
March 5, 2008 – BT Germany has announced the launch of BT Mobile Access with its Onevoice IP telephony product. The new product, BT Mobile Access Onevoice, directs all international calls made from within the home subscriber country to BT’s IP network with the help of a software agent installed on the mobile device. The solution is available for BT Onevoice customers in 23 countries and supports Symbian and Java-based operating systems.
Analytical Summary
• Current Perspective: Positive on BT Germany’s announcing the availability of the BT Onevoice Mobile Access at CeBIT, because customers can now benefit from mobile telephony services that can be diverted across the IP infrastructure through forced on-net functionality. BT is improving mobile integration with respect to its IP telephony product and is offering customers other benefits such as cost-savings for international mobile calls dialed from within the home subscriber market.
• Vendor Importance: Moderate to BT Germany, as the company needs to continue to showcase key features to its IP telephony product to differentiate from key competitors, such as T-Systems, which have no such offer at this time. The announcement at CeBIT gives BT Germany the limelight in terms of drawing attention to its IP product suite.
• Market Impact: Moderate on the European market as BT’s move to integrate mobile services its IP telephony product is likely to force competitors to respond with similar offers in the short to medium term. Most operators, such as Orange Business Services, Verizon Business, AT&T and T-Systems, are working to improve and integrate mobile solutions into their IP telephony product suite and are not too far away with similar launches.
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Current Perspective
Competitive Positives and Concerns
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