Mobile World Congress 2008
Mobile Carriers and Vivienne Reding Spar Over Roaming Data Pricing
| Feb 12, 2008 | Business Telecom Services - Europe | Show Update
| Analyst: Bernt Ostergaard
Current Perspective: Positive
Vendor Importance: Very High
Market Impact: High |
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Event Summary
February 11, 2008 - From April 1st, 2008, TeliaSonera makes it much cheaper for customers to use mobile data in Europe. The new roaming service EuroConnect will dramatically lower the prices of mobile data services. Initially, EuroConnect will be introduced in the TeliaSonera mobile networks in the Nordic and Baltic countries and with other selected mobile operators in various European countries. The service is based on a flat rate model resulting in between 50 and 70 percent lower prices.
Analytical Summary
• Current Perspective: Positive on the announced 50 to 70% reductions in roaming data pricing by TeliaSonera and other operators, because they realize that selling mobile data services to business users is heavily hampered by high traffic tariffs. Most mobile operators have now got content services to offer making them less reliant on high traffic costs.
• Vendor Importance: Very high to mobile carriers’ business services where content service revenues need to kick in quickly to offset significant lower roaming data costs.
• Market Impact: High on European mobile business services where carriers face significant revenue loss to external content providers unless they can get captivating unified comms services launched.
CLIENTS ONLY
Current Perspective
Competitive Positives and Concerns
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