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Mobile World Congress 2008
GyPSii Offers Mobile Carriers an Alternative to Yahoo!’s oneConnect
| Feb 13, 2008 | Wireless Services - Europe | Show Update
| Analyst: Bernt Ostergaard
Current Perspective: Very Positive
Vendor Importance: Very High
Market Impact: High |
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Event Summary
February 10, 2008 - A new social networking platform designed specifically for the mobile phone, GyPSii, will go live at the Mobile World Congress in Barcelona. Uniquely among social networking applications, GyPSii is designed with the features and capabilities of the mobile phone in mind, and offers location based search for people, places, content and events. GyPSii will go live with a global footprint across multiple handsets, geographies and communities of interest, following a successful three month public beta trial with users, worldwide.
Analytical Summary
• Current Perspective: Very positive on GyPSii’s launch of its global, location-based mobile-specific social networking platform, because it does not presuppose a carrier or handset maker support to work, but provides a strong incentive for them to promote the service in order to get a share of revenue and present a credible alternative to over the top (OTT) players like Yahoo!
• Vendor Importance: Very high, in fact critical to GyPSii, which is a start-up combining several business entities with just this one product, which will need high usage levels to attract significant advertising income unless manufactures and carriers support it.
• Market Impact: High on the global social networking market where carriers struggle to find an acceptable position in the value chain. Showing real support for the GyPSii business model could set the pattern for similar manufacturer-carrier-content provider relationships in the sector.
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Current Perspective
Competitive Positives and Concerns
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