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IPTV World Forum 2008
Neptuny Tries to Net Smaller Video Fish with SaaS Recommendation Engine
| Mar 14, 2008 | Consumer Broadband Services - Europe | Show Update
| Analyst: Ben Tudor
Current Perspective: Positive
Vendor Importance: High
Market Impact: Moderate |
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Event Summary
March 12, 2008 -- Neptuny has launched a SaaS version of its recommendation engine, ContentWise, for sale to smaller IPTV providers and Web TV portals. The system can provide recommendations on VoD, nVoD, and TV channels and programmes. The company will face stiff opposition from other recommendation and data mining companies, as well as in-house applications developed by providers.
Analytical Summary
• Current Perspective: Positive on Neptuny’s release of ContentWise as software-as-a-service (SaaS), since it will make it easier for the company to sell its content recommendation services to service providers that might have balked at long integration times when considering the original product. SaaS allows the company to target new or small entrants to the market with a quickly deployed, flexible and cheaper solution than other vendors following the on-premises model.
• Vendor Importance: High to Neptuny, as the firm’s IPTV offerings, including Caplan-IPTV edition and ToughStream Server, are becoming increasingly important as it grows the TV side of its business (see Neptuny Gains Additional Customer Credibility for Its IPTV Capacity Planning Suite, January 9, 2008). The company needs to adopt the SaaS model of delivering its applications to stay abreast of a market trend that is bearing witness to end users opting for off-premises software deployments, along with the benefits SaaS brings in terms of service and software upgrades on a rolling basis.
• Market Impact: Moderate on the IPTV market, because, despite the benefits of content recommendation systems, pure and hybrid IPTV systems require more integration for half of the recommendation engine’s actually job: harvesting user recommendations. That said, Web VoD companies will be a more likely target in the short term.
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Current Perspective
Competitive Positives and Concerns
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