IPTV World Forum 2008
Ruckus Cuts IPTV Wires for Telenor's Bredbandsbolaget
| Mar 13, 2008 | Consumer Broadband Services - Europe | Show Update
| Analyst: Ben Tudor
Current Perspective: Positive
Vendor Importance: Moderate
Market Impact: Low |
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Event Summary
March 12, 2008 -- Telenor has selected Ruckus Wireless to supply Smart WiFi 802.11g systems for the wireless distribution of its IPTV service offered throughout Sweden via wholly owned subsidiary Bredbandsbolaget. Under the agreement, Ruckus Wireless is supplying Telenor with its MediaFlex 802.11g Smart WiFi systems. The Ruckus MediaFlex systems will be available to consumers in Sweden through Telenor retail outlets, and self-installation is easy.
Analytical Summary
• Current Perspective: Positive on Telenor’s adoption of Ruckus routers and access points for consumer self-installation, as it will help subsidiary Bredbandsbolaget entice more customers to its IPTV service, as well as improving its roster of products for sale or provision to subscribers.
• Vendor Importance: Moderate to Telenor’s Bredbandsbolaget, because while it will give the company’s IPTV products a unique feature in the short term, rivals are likely to catch up quickly. The advent of Devolo’s powerline networking products, promising up to 400 Mbps over mains electricity cables (albeit without QoS), may also pose a threat to Ruckus’ products used in this application.
• Market Impact: Low on the Swedish IPTV market, as IPTV over WiFi is something of a niche product at the moment, and Bredbandsbolaget has a relatively low number of subscribers. That said, the technology is already in use by service providers across Europe, so we expect this to make a valuable addition to Bredbandsbolaget’s CPE line-up.
CLIENTS ONLY
Current Perspective
Competitive Positives and Concerns
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