CeBIT 2008
Yahoo! Adds onePlace Content Management to Its Mobile Suite
| Mar 6, 2008 | Consumer Broadband Services - Europe | Show Update
| Analyst: Ben Tudor
Current Perspective: Positive/Neutral
Vendor Importance: High
Market Impact: Moderate |
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Event Summary
March 4, 2008 -- Yahoo! announced onePlace, a mobile content management solution that will enable consumers to better manage the wide selection of content available across the Internet. Yahoo! onePlace will put all a consumer’s interests into a single location and then serve it up in the most personally relevant manner, using an intelligence-driven system to organize according to their unique interests and passions. It will also present only the information the user wants, the way they want it. The solution will launch in Q2 2008.
Analytical Summary
• Current Perspective: Slightly positive on the Yahoo! announcement of a onePlace content management solution, because it strengthens Yahoo!’s position in the emerging converged, personalized fixed and mobile information space. However, user acceptance of the centralized storage model and carriers’ fears of the business model remain open.
• Vendor Importance: High to Yahoo!, which is unleashing a series of oneX products designed to support its push to become the global focal starting point for the most users’ Internet browsing, from both their PC and their handset.
• Market Impact: Moderate on the broadband Internet market, because it lays out an integrated and personalized approach to content seeking, storage and updating on both PC and mobile handset platforms.
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Competitive Positives and Concerns
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