Mobile World Congress 2008
Yahoo! Demo’s oneConnect – You Will Never Walk Alone Again
| Feb 13, 2008 | Consumer Broadband Service - Europe | Show Update
| Analyst: Bernt Ostergaard
Current Perspective: Positive/Neutral
Vendor Importance: Very High
Market Impact: Very High |
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Event Summary
February 12, 2008 - Yahoo! demonstrates oneConnect for a spring 2008 launch in the U.S. followed by launches across Europe and Asia. The communications aggregator included the following features: socially-connected address book, integrated mobile messaging, status of contacts, Pulse (what friends are up to), favorite contacts, Social contact card, location-sensing technology, and an open communications platform to communicate via IM, SMS and social networks.
Analytical Summary
• Current Perspective: Slightly positive on Yahoo!’s unveiling of its oneConnect service, a mobile communications and social networking aggregator, because Yahoo! has the credentials to attract users and its first mover advantage could generate substantial Web traffic thus improving its appeal to more online advertisers.
• Vendor Importance: Very high to Yahoo!, because it is slipping behind other major over-the-top (OTT) players like Google and eBay. This is potentially a unique offering that will spawn many clones, but Yahoo! is well positioned to maintain the lead.
• Market Impact: Very high on social networking communities that lack a unifying capability across the plethora of different sites. It is a bold move with global intentions that will face significant resistance from privacy advocates, political elites and other social networking sites that will resist the relegation to a feeder role.
CLIENTS ONLY
Current Perspective
Competitive Positives and Concerns
| Client access - Full report in Consumer Broadband Services - Europe | More information
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