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T-Home Launches Connected Life & Work as E-mail, Pictures and Music on the TV| Jun 25, 2009 | Consumer Broadband Services - Europe | Competitive Update Current Perspective: Positive Event SummaryJune 23, 2009 -- T-Home is offering Entertain customers the chance to read e-mail, check their eBay auctions and share pictures and music over their TV sets, PCs and mobile phones. Users have a gigabyte of online storage free of charge, with up to 10 GB available in total. Content can be shared between subscribers’ devices, as well as with others who are not using T-Home’s network or services. Other inclusive services include weather reports, horoscopes, local information and football scores. Analytical Summary• Current Perspective: Positive on T-Home’s new version of Entertain with elements from its Connected Life & Work philosophy, announced at CeBIT earlier this year (see CeBIT 2009: T-Home Unveils Cross Platform Strategy – Share Your Content (Not That of Others) on Three Screens, March 4, 2009), because it plays to T-Home’s strengths as an incumbent and as a multi-play provider. In a market with strong pay-TV and significant triple play competition, providers can no longer offer ‘just’ TV, voice and broadband, and T-Home is tying its services together with genuinely useful applications such as photo and music sharing. CLIENTS ONLY Competitive Positives and ConcernsRecommended Vendor Actions| Client access - Full report in Consumer Broadband Services - Europe | More information Recommended Competitor Actions• Vodafone should play to its mobile strengths and start building out a similar service based on mobile phone camera uploads to a central hub similar to T-Home’s Mediencenter. Using the mobile network to move MMS messages and picture uploads is lucrative for Vodafone, and it should consider building in photo storage and display on Arcor TV and via Web space as a means to boost mobile network data usage. CLIENTS ONLY Competitive Positives and ConcernsRecommended Vendor Actions| Client access - Full report in Consumer Broadband Services - Europe | More information |
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