COMPLIMENTARY ADVISORY REPORT

Mobile Broadband:
Dealing with Heavy Users

| June 10, 2009 | Wireless Services - Europe | Advisory Report

| Analyst: Emma Mohr-McClune, Research Director, Consumer Services Europe

It’s now widely accepted that around 75% of the available mobile data bandwidth is hogged by just 5% of users. This has important marketing consequences for mobile operators, as well as opportunities for service-differentiating control and automatic up-sell mechanisms. Identifying the heavy user is a non-issue; operators know exactly who they are, and the overwhelming majority of them are laptop users. In a market of exponential bandwidth appetite growth, heavy users need to be managed and serviced properly.

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