| Complimentary Competitive Intelligence |
T-Mobile vs. The World
(or, What is 4G and Does it Matter?) |
| | November 4, 2010 | |
| On November 2nd, T-Mobile announced the expansion of its HSPA+ network to six additional metro areas: Chicago, IL; Colorado Springs, CA; Ft. Wayne, IN; Louisville, KY; and Raleigh-Durham and Wilmington, NC. While the move brought T-Mobile’s HSPA+ coverage to a claimed 75 metro markets, it also saw the beginning of a new marketing strategy in which the operator began referring to HSPA+ as “4G” based on the performance of the network versus any technical definition of the term. Not surprisingly, analysts, press, pundits and other operators took issue with the use of the 4G moniker. |
| What follows is a discussion of the announcement and marketing tactics around 4G between Peter Jarich (Service Provider Infrastructure), Weston Henderek (Consumer Services and Devices) and Emma Mohr-McClune (Consumer Services, Europe). |
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| Click here to play the CurrentCast |
| (MP3, 32 minutes, 15MB) |
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Peter Jarich
Service Director,
Service Provider
Infrastructure |
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Emma Mohr-
McClune
Research Director,
Consumer
Services
Europe |
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Wes Henderek
Principal Analyst,
Consumer
Services U.S. |
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| More on 4G Infrastructure and Services from Current Analysis |
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| Competitive Intelligence Report |
| T-Mobile Stakes Aggressive Largest 4G Network Claim |
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| Advisory Report |
4G World 2010:
Ecosystem Roundup |
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| Advisory Report |
| LTE: Commercial Service Reality |
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| Analyst: Weston Henderek |
Analyst: Peter Jarich |
Analyst: Emma Mohr-McClune |
| T-Mobile is now claiming that it has the largest true 4G network based on HSPA+ speeds. In addition, the carrier is revamping its data plans by moving to tiered pricing while maintaining an unlimited data offering with a new tethering option. |
Slotted between the fall CTIA show and Broadband World Forum, 4G World might have gotten lost in the noise. Breaking free from its “WiMAX World” roots, the business and ecosystem-related news from the show was – to say the least – encouraging. |
LTE positioning has more to do with operators’ strategic prerogatives, regulatory restraints and the local competitive landscape than technological prowess. Speed alone is not the essence. |
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| | Client Access | |
| Client Access | |
| Client Access | |
| The Client versions of the reports include Recommended Competitor and Vendor Actions. |
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