Over the past two years, collaboration platform vendors have steadily moved from simple communications mechanisms such as messaging and document publishing toward multichannel, real-time collaborative environments wherein what you do, who you know and what you say have broad, lasting and even unanticipated effects that reach far beyond simple objectives like workforce optimization or business agility.

In the past, two users might exchange information via email messages, which though a part of a broader messaging database, will remain locked away, its utility expended, its scope of influence reached. Presently, communications and collaborative acts are not locked away once issued. Rather, they form an integral part of an ever expanding and ever changing latticework, interacting with or influencing other elements. For example, when a user publishes an event stream statement such as "I'm working on Fermat's Last Theorem," that piece of information modifies the collaboration platform in which it lives. An expertise location feature, for example, might catalog this post, recommending in the future that a person working on a document entitled "fermats_last_theorem.doc" might benefit from making the acquaintance of the user who made the original event stream post.

Scenarios such as this expertise location example occupy the realm of social analytics, where a vast number of sim-ilar use cases can be found ranging from simple content filtering, customer sentiment monitoring and ROI calculations to more exotic scenarios such as assisted collaborative decision making and social performance management.

This report will take a close look at the current state of social analytics within the collaboration platform market, digging into the different ways and to what extent vendors have capitalized upon the latticework of knowledge built up within their collaboration systems. Along the way, there will be a discussion of the benefits of social analytics as well as its pitfalls and constraints with an eye toward how it will both evolve as a practice and how it will forever alter the way collaboration software is manufactured, deployed and utilized.

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