Early on, the cloud got a reputation for being among the most hyped of all IT market trends, yet important middleware technology advancements and integrations have significantly increased interest and growth potential around the systems and services associated with private clouds. Developer-centric private cloud deployments will prove to be the biggest growth prospect within the cloud among application platform providers within the next 18 months. This potential is not hype, but inevitable. This is because enterprises are discovering that the most compelling way to support modern application development is by leveraging the benefits of the cloud: on-demand services with elasticity for scale, safely delivered through a secure, on-premise Infrastructure-as-a-Service (IaaS) deployment model (e.g., compute infrastructure of servers, storage, network and virtualization), and now integrated with middleware technology (e.g., runtime container and messaging). The next-generation of application platforms will leverage the private cloud to attain the highest application performance levels and scalability, along with the most efficient application management.

Leading application platform providers have made progress, enabling their core technology with self-service capabilities delivered via a single private cloud platform, making IaaS even more attractive by adding an application infrastructure layer on top of the compute infrastructure layer already in place. Now, the notion of self-service application development is gaining in popularity as application developers look to focus more of their attention on being able to build new applications quickly, rather than wrestling with the traditional procurement process when launching new development projects. In this paper, we will define a developer-centric private cloud and look at the strategies and progress of some of the leading application platform providers, including IBM, Oracle and VMware, in order to gauge the greatest near term opportunities in this market segment.

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