European MNOs are looking to leverage their own and partner WiFi assets to better effect, with most of the talk right now around WiFi’s value as a cellular data network offload avenue. However, the technology is proving useful for a wider range of business models and strategic agendas, from offload to VoIP offset, roaming differentiation, mobile marketing and multi-play VAS.

This advisory report looks at the leading initiatives demonstrating ‘New Ways with WiFi’ thinking in action. Please note that our new series of Smart Innovations Weekly reports monitor new services launching in this space on an ongoing basis.

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