IPTV World Forum 2008
Anevia and Smart Com Jointly Cast a Ripple in the Fragmented Sea of IPTV Ecosystems
| Mar 17, 2008 | Digital Media Infrastructure | Show Update
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Analyst: Yoav Schreiber
Current Perspective: Neutral
Vendor Importance: Moderate/High
Market Impact: Low |
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Event Summary
March 13, 2008 – At the IPTV World Forum in London, Anevia, a Paris-based video processing server vendor and Smart Com, a system integrator and IPTV middleware vendor from Slovenia announced the integration of their products as part of an IPTV ecosystem targeted at European telco operators and ISPs. The agreement combines Anevia’s Flamingo DVB to IP Gateway and Toucan video servers with Smart Com’s Bee Smart IPTV middleware platform.
Analytical Summary
• Current Perspective: Neutral on Anevia and Smart Com’s having integrated their respective video processing and IPTV middleware solutions, primarily because in timing the announcement with the IPTV World Forum in London, the two companies are leveraging the European-focused visibility of the show. However, beyond marketing visibility, the two companies must still demonstrate what differentiates their integrated ecosystem from the myriad of rival offerings and, more importantly, how their combination will leverage unique strengths to create attractive propositions for European telcos and ISPs looking to deploy IPTV services.
• Vendor Importance: Moderate to high to both Anevia and Smart Com, since the two companies need to drive attention to their offerings in the highly fragmented IPTV market. As the next phase of IPTV deployments focuses on accelerating the introduction of advanced functionality beyond the mere streaming of linear TV over IP, Anevia and Smart Com are responding by positioning their integrated ecosystem proposition as meeting these IPTV operator requirements.
• Market Impact: Low on the IPTV middleware and content delivery system segments of the digital media infrastructure (DMI) market, especially in Europe. In the highly fragmented IPTV market, the announcement’s lack of apparent differentiation deprives Anevia and Smart Com of a distinct advantage over rivals on either technical or regional grounds, thus minimizing the imperative for rival responses.
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Current Perspective
Competitive Positives and Concerns
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