IPTV World Forum 2008
Latens Looks to Carry a Big STIK
| Mar 14, 2008 | Digital Media Infrastructure | Show Update
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Analyst: Ron Westfall
Current Perspective: Positive/Neutral
Vendor Importance: Moderate/High
Market Impact: Moderate/High |
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Event Summary
March 12, 2008 – Latens, a provider of downloadable conditional access (CA) and IPTV service delivery platforms, announces the IPTV World Forum launch of Latens STIK, a Set Top Box Integration Kit, which simplifies the process of integrating Latens conditional access for IPTV and cable set-top boxes (STB). The main benefit for STB vendors is to reduce the time and cost of integrating with Latens’ highly popular CA solutions. For network operators, the main advantage is that this initiative widens the choice of set-top box and CA combinations.
Analytical Summary
• Current Perspective: Slightly positive on Latens’ launch of the Set Top Box Integration Kit (STIK), which is designed to further streamline the process of integrating Latens’ conditional access system (CAS) technology for IPTV and cable set-top boxes (STBs). The Latens STIK proposition promises improved integration and update coordination of STB, middleware and content security technologies, but Latens still must prove a critical mass of STB vendors and service providers will adopt the STIK program.
• Vendor Importance: Moderate to high to Latens, since the company needed to unveil the STIK program to further enhance its marketing motif as the only full spectrum CAS/content security vendor in the market today as well as boost IPTV World Forum-specific marketing initiatives such as further promoting its claim as first to market with an IP STB solution capable of delivering full encrypted HD PVR services.
• Market Impact: Moderate to high on the content security segment of the digital media infrastructure market as Latens CAS technology is already deployed by a wide variety of cable, telco and satellite operators, obliging content security rivals to adopt specific marketing actions aimed at the STIK initiative. The STIK initiative aims at creating an ambitious alliance umbrella with cable STB vendors in particular and thus should generate more impact than a vendor-centric announcement such as a product line enhancement.
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Current Perspective
Competitive Positives and Concerns
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