VoiceCon Spring 2008
Motorola Enters FMC Fray with VoWLAN and Dual-mode Initiatives
| Mar 17, 2008 | Enterprise Communications | Enterprise Mobility - U.S. | Show Update
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Analysts: Robert Arnold, Kitty Weldon
Current Perspective: Positive/Neutral
Vendor Importance: Moderate/High
Market Impact: Low |
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Event Summary
March 17, 2008 – Motorola’s Enterprise Mobility business will launch its next-generation voice solutions under the Total Enterprise Access and Mobility (TEAM) name. TEAM solutions will provide security and management as well as a common architecture that will interoperate with an organization’s existing voice and IT infrastructure, such as PBXs, wired and wireless LANs and two-way radios. This interoperability will provide enterprises the ability to extend the functionality of existing technologies to broaden communications access to a new set of workers.
Analytical Summary
• Current Perspective: Slightly positive on Motorola’s Total Enterprise Access and Mobility Solutions (TEAM) as the company has brand recognition, expertise and a broad and diverse wireless technology portfolio, as well as a customer base that will provide it with an excellent starting point for success in the emerging enterprise fixed mobile convergence (FMC) space. However, the company is only just now unveiling its strategy to compete for FMC business while competitors of all stripes are further ahead, with products already available.
• Vendor Importance: Moderate to high to Motorola’s Enterprise Mobility business because with its present announcements, the organization, formed in mid-2007, is introducing a new strategy and new solutions with which to compete in markets adjacent to its traditional space. Motorola’s advancements also counter moves made by several of its foremost rivals in the mobile handset and enterprise infrastructure markets, as well as service launches by U.S. and global carriers to capitalize on emerging enterprise fixed mobile convergence opportunities.
• Market Impact: Low on the enterprise mobility and enterprise communications markets in the near-to mid-term, because while Motorola is an established presence in the consumer cellular and enterprise WLAN spaces, it joins the enterprise FMC fray against a throng of developers of all stripes that are further along in technology development, product availability and marketing strategies. Over the long term though, Motorola may be able to leverage its considerable resources to find success in this still-developing market, in which no clear leader has emerged.
CLIENTS ONLY
Current Perspective
Competitive Positives and Concerns
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