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Mobile World Congress 2008

NDS Simplifies Mobile TV Content Security with Unified Platform

| Feb 13, 2008 | Digital Media Infrastructure | Show Update

| Analyst: Yoav Schreiber


Current Perspective: Positive/Neutral
Vendor Importance: High
Market Impact: Moderate

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Event Summary

February 11, 2008 -- At Mobile World Congress 2008, NDS is demonstrating its Unified Headend (UHE) architecture that provides a single point of content rights and business management for mobile TV platforms. The solution supports both DVB-H for Open Security Framework and OMA BCAST Smart Card profiles, and it has been integrated with the Thomson SmartVision service platform and Electronic Service Guide (ESG), LG handsets, and Gemalto SIM cards. The platform combining NDS’ content security and Thomson’s DVB-H headend and ESG technology is available as an off-the-shelf solution.


Analytical Summary

• Current Perspective: Slightly positive on NDS using the Mobile World Congress 2008 event to demonstrate its VideoGuard Unified Headend (UHE) architecture for mobile TV, because it enables the company to advance the business case for mobile TV services with a partner-based offering for managing the secured delivery of TV services and applications to multiple mobile consumer electronic (CE) devices. NDS is demonstrating an end-to-end solution that delivers a single business management platform to enable operators to cost-effectively meet consumer demand, which increasingly vocalizes the “any content, over any network, to any device” mantra.

• Vendor Importance: High to NDS, as the company is looking to expand its reach from its leading digital pay-TV market share, where it commands roughly 83 million active smart cards as well as over 76 million cumulative middleware deployments. The partner-enabled solution, which includes Thomson’s SmartVision platform and Electronic Service Guide (ESG), LG handsets, and Gemalto SIM cards, enables NDS to demonstrate its convergence platform, which implements the DVB simulcrypt standard by supporting both DVB-H OSF and OMA BCAST mobile security profiles from the same platform.

• Market Impact: Moderate on the mobile TV market, and specifically the content security segment, since although NDS is claiming an industry first with its commercially available secure mobile TV convergence platform, NDS is in fact joining rivals such as Irdeto and Nagravision that have already achieved live deployments or trials with their mobile TV content security solutions. An operator endorsement would have further solidified the customer viability of the NDS solution..



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